Sogno Jewelry Design System Tożsamości Marki by Named Co. Creative Agency

Sogno Jewelry Design System Tożsamości Marki by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 Brązowa Nagroda A' Design Award in Reklama Competition Category.

BrązowaReklama· 2023

Sogno Jewelry Design System Tożsamości Marki

by Named Co. Creative Agency

Client: Sogno

Brązowa Nagroda A' Design Award Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #151075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design System Tożsamości Marki

Sogno Jewelry Design to system tożsamości marki stworzony dla marki biżuterii. Logo wywodzi się z kształtów roślinnych, z krzywą przypominającą łodygę oraz detalami inspirowanymi liśćmi, dodanymi do kroju pisma szeryfowego. Głównym motywem jest drzewo figowe. Kluczowym elementem jest okrąg, nawiązujący do pierścionka oraz do więzi między dwiema osobami. Tożsamość marki znajduje zastosowanie w ilustracjach, kolorystyce, oznakowaniu, torbach na zakupy, wnętrzu sklepu oraz formularzach zamówień. Okrągłe pudełko na pierścionek otwiera się niczym rozkwitający kwiat, a jego projekt przeszedł testy na pięćdziesięciu prototypach.

The Recognition

About the Brązowa Nagroda A' Design Award

Sogno Jewelry Design System Tożsamości Marki to laureat Brązowej Nagrody A' Design Award, wysoce prestiżowego wyróżnienia przyznawanego znakomitym projektom wyróżniającym się kreatywnością, pomysłowością i przenikliwością. Laureaci Brązowej Nagrody to w pełni utalentowane i uderzająco twórcze artefakty, które poświadczają ogromne doświadczenie, wyobraźnię i zaradność ich twórców. Sogno Jewelry Design System Tożsamości Marki ma być wysoko cenionym, podziwianym i drogim sercu przedmiotem, który jest wyjątkowo profesjonalny i innowacyjny. Ten projekt nagrodzony Brązową Nagrodą A' Design Award łączy najlepsze praktyki w sztuce, nauce, designie i technologii oraz jest doskonały dzięki dbałości o szczegóły. Sogno Jewelry Design System Tożsamości Marki znakomicie zaspokaja potrzeby, porusza pragnienia, czaruje uczucia i przemawia do ciekawości.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release