Aquetha Opakowanie sake by Tacto Inc. is a highly esteemed winner of the very prestigious 2024 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

SrebrnaOpakowania· 2024

Aquetha Opakowanie sake

by Tacto Inc.

Client: Tacto Inc

Srebrna Nagroda A' Design Award Winner in Opakowania Category

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Verified Award Winner
Verify Award Status for #158293

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aquetha Opakowanie sake

Aquetha to projekt opakowania i identyfikacji marki dla dojrzewającego japońskiego sake. Butelka jest ręcznie wykonana przez artystę szklarza i uformowana pod wpływem siły grawitacji, co nadaje jej naturalną krągłość sugerującą upływ czasu. Zaokrąglona forma wspiera również płynne dojrzewanie trunku po zabutelkowaniu. Przezroczyste etykiety wykonano techniką ślepego tłoczenia typograficznego, aby oddać klarowny charakter dojrzewania w temperaturze lodowej. Proste pudełko zewnętrzne posiada wgłębienie między wieczkiem a korpusem, symbolizujące oś czasu dojrzewania. Projekt prezentuje dojrzewające sake jako dzieło sztuki, a nie zwykły produkt.

The Recognition

About the Srebrna Nagroda A' Design Award

Aquetha Opakowanie sake to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Aquetha Opakowanie sake ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Aquetha Opakowanie sake to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensions & Packaging: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Tags: Packaging, Product Design, Website
Production Technology: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Design Challenge: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiration: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Project Duration: 2months, Tokyo, Japan
Operation Flow: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Team Members: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Image Credits: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima