West Lake Beer Opakowanie piwa by China Resources Snow Breweries

West Lake Beer Opakowanie piwa by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

SrebrnaOpakowania· 2025

West Lake Beer Opakowanie piwa

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Srebrna Nagroda A' Design Award Winner in Opakowania Category

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Verified Award Winner

Verify Award Status for #163374

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About West Lake Beer Opakowanie piwa

West Lake Beer to projekt opakowania piwa butelkowego. Projekt czerpie inspirację z krajobrazu Jeziora Zachodniego w Hangzhou, interpretując Złamany Most oraz Trzy Stawy Odbijające Księżyc jako abstrakcyjne symbole wizualne. Typografia łączy pismo pieczęciowe ze stylem kaligrafii dynastii Song. Zewnętrzne pudełko wykończono złotym tłoczeniem i matową folią, co zapewnia gładką fakturę w dotyku. Butelka wykonana jest z wysokiej jakości zielonego szkła, które ogranicza przenikanie promieniowania ultrafioletowego i pomaga zachować smak piwa. Kamienne wieże przedstawione na butelce wskazują intensywność każdego smaku.

The Recognition

About the Srebrna Nagroda A' Design Award

West Lake Beer Opakowanie piwa to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. West Lake Beer Opakowanie piwa ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. West Lake Beer Opakowanie piwa to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimensions & Packaging: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tags: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Production Technology: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Design Challenge: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Research: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiration: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Project Duration: The project was designed and developed in December 2022 in Beijing.
Operation Flow: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Team Members: Qiguang Li, Celine Zhou, Xiaowei He