Moutai Prince Opakowanie butelki alkoholu by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2025 Złota Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.
ZłotaOpakowania· 2025
Moutai Prince Opakowanie butelki alkoholu
by Chengdu Wanjiazu Technology Co., Ltd
Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Złota Nagroda A' Design Award Winner in Opakowania Category
- 188,798
- Verified Award Winner
- Verify Award Status for #169050
The Design
About Moutai Prince Opakowanie butelki alkoholu
Moutai Prince to projekt opakowania dla butelki chińskiego alkoholu o pojemności 500 ml. Podstawa butelki czerpie swój wygięty kształt ze strąka sezamu, a górna część naśladuje kwitnący kwiat sezamu. Zakrętka w kształcie litery T łączy motywy płatków sezamu z ilustracją pięciu żurawi. Zakrętka została wykonana z tłoczonego metalu, co tworzy szczegółową, trójwymiarową fakturę. Podstawę wykończono aksamitną fakturą, która jest przyjemna w dotyku. Kolorystyka wykorzystuje elegancki odcień sosu z tonami brązu i pozłacanego złota. Ukośna etykieta na tle fioletu glicynii została obramowana złotymi wzorami kłosów pszenicy.
The Recognition
About the Złota Nagroda A' Design Award
Moutai Prince Opakowanie butelki alkoholu to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Moutai Prince Opakowanie butelki alkoholu ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Moutai Prince Opakowanie butelki alkoholu wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
- Dimensions & Packaging
- A bottle contains 500ml
- Tags
- Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
- Production Technology
- The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
- Design Challenge
- The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
- Research
- This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
- Inspiration
- A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
- Project Duration
- The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
- Operation Flow
- By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
- Team Members
- General Manager and Design Director: Jingan Jia
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
