Abra Mode Opakowanie na rajstopy by Sajad Izadi

Abra Mode Opakowanie na rajstopy by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Żelazna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

ŻelaznaOpakowania· 2025

Abra Mode Opakowanie na rajstopy

by Sajad Izadi

Client: Abra Mode

Żelazna Nagroda A' Design Award Winner in Opakowania Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Opakowanie na rajstopy

Abra Mode to opakowanie w formie pudełka na rajstopy. Pudełko wykonane jest z tektury w kremowo-złotych tonach, dobranych tak, by sugerować spokój, miękkość i luksus. Okienko w kształcie skrzyżowanych kobiecych nóg zostało wycięte za pomocą formy i odsłania tkaninę, pokazując jej fakturę, gęstość i kolor. Okienko eliminuje konieczność drukowania nowego pudełka dla każdego koloru czy wzoru. Powłoka jest wodna, matowa i podlegająca recyklingowi, a także zapobiega powstawaniu odcisków palców na powierzchni. Pudełko ma wymiary 138 mm szerokości, 25 mm głębokości i 240 mm wysokości. Zamknięta forma chroni produkt przed kurzem i uszkodzeniami podczas ekspozycji w sklepach.

The Recognition

About the Żelazna Nagroda A' Design Award

Abra Mode Opakowanie na rajstopy to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Abra Mode Opakowanie na rajstopy ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Abra Mode Opakowanie na rajstopy cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi