Thorn Metamorphosis Animacja Produktu by Qzens Furniture Art Design

Thorn Metamorphosis Animacja Produktu by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 Srebrna Nagroda A' Design Award in Projektowanie Filmów, Wideo i Animacji Competition Category.

SrebrnaFilm· 2025

Thorn Metamorphosis Animacja Produktu

by Qzens Furniture Art Design

Client: QZENS Furniture - Art - Design

Srebrna Nagroda A' Design Award Winner in Film Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Thorn Metamorphosis Animacja Produktu

Thorn Lighting przekształca najostrzejszą formę natury, cierń, w nowoczesny obiekt designu, który uosabia równowagę między twardością a miękkością, światłem i cieniem. Zainspirowane metamorfozą natury, to oświetlenie symbolizuje siłę, odporność i duchowy rozwój poprzez przeciwności. Projekt łączy surowe, organiczne krawędzie z przemysłowymi liniami, odzwierciedlając piękno i nadzieję znajdowane w wyzwaniach. Kinematograficzne doświadczenie zostało stworzone przy użyciu Houdini, Redshift oraz zaawansowanych technik symulacyjnych, aby wizualnie przedstawić tę transformację, łącząc dziki duch natury z nowoczesną estetyką.

The Recognition

About the Srebrna Nagroda A' Design Award

Thorn Metamorphosis Animacja Produktu to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Thorn Metamorphosis Animacja Produktu ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Thorn Metamorphosis Animacja Produktu to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensions & Packaging: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tags: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Research: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Project Duration: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Team Members: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Image Credits: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN