Culture to Technology Identity Plakat by Lei Wang

Platynowa Grafika · 2025

Culture to Technology Identity Plakat

by Lei Wang

Platynowa Nagroda A' Design Award 2025 in Grafika
CLIENT: Hefei High Tech Digital Technology Co., LTD.
Estimated Number of Design Views: 1,494,581
Verification code 4386702085 · Verify this award

View at A' Design Award Press Release

Colors

About Culture to Technology Identity Plakat

Culture to Technology Identity to plakat zaprojektowany do ekspozycji w podświetlanych gablotach na przystankach autobusowych. W górnej części chiński znak oznaczający Anhui ujęty jest w klasyczne kontury architektury Huizhou, nawiązując do regionalnej historii i kultury. Znak stopniowo przekształca się w obwód elektroniczny, kończąc się czterema chińskimi znakami oznaczającymi Hefei High Tech. Plakat ma wymiary 60 na 90 centymetrów. Gradientowe odcienie niebieskiego wydrukowano techniką nadruku kolorami dodatkowymi (spot color), a linie obwodu pokryto miejscowym lakierem UV, uzyskując efekt wypukłości.

About the Platynowa Nagroda A' Design Award

Culture to Technology Identity Plakat to laureat Platynowej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego naprawdę wyjątkowym, eleganckim i wspaniałym projektom. Laureaci Platynowej Nagrody to cuda sztuki tworzenia, świadectwa granic intelektualnej kreatywności, które ukazują niezrównany profesjonalizm i geniusz ich twórców. Oczekuje się, że takie projekty będą najbardziej znanymi dziełami, które definiują estetykę epoki, przyczyniają się do dobrobytu społeczeństwa i przesuwają granice sztuki, nauki, designu i technologii. Culture to Technology Identity Plakat wykazuje transcendentny poziom doskonałości i bez wątpienia czyni świat lepszym miejscem dzięki swoim korzystnym i wartościowym cechom. Culture to Technology Identity Plakat to praca nagrodzona Platynową Nagrodą A' Design Award, która wzbudza pragnienia, inspiruje, ekscytuje, zachwyca i wzbudza ogromną radość.

Press Kit

Unique Properties: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensions & Packaging: 60X90cm
Tags: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Production Technology: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Design Challenge: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Research: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiration: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Project Duration: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Operation Flow: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patents: Hefei High Tech Digital Technology Co., LTD.
Image Credits: Hefei High Tech Digital Technology Co., LTD.