Yebuna Opakowanie kawy by Antonia Skaraki

Yebuna Opakowanie kawy by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Żelazna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

ŻelaznaOpakowania· 2026

Yebuna Opakowanie kawy

by Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

Żelazna Nagroda A' Design Award Winner in Opakowania Category

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Verified Award Winner

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Colors

The Design

About Yebuna Opakowanie kawy

Yebuna to projekt opakowania dla linii mieszanek kawy palonej. Identyfikacja wizualna czerpie z Etiopii, kolebki kawy, oraz z amharskiego słowa Yebuna. Logo ujęte w nawiasy nawiązuje do drogi kawy od miejsca pochodzenia do filiżanki. Wyrazista pionowa typografia poprawia widoczność na półce, a żywe kolory inspirowane afrykańskimi rzekami, górami i zachodami słońca wyróżniają każdą mieszankę. Kawa przechowywana jest w wytrzymałych torebkach z możliwością ponownego zamknięcia, które zachowują świeżość. Zaawansowany druk odwzorowuje precyzyjne gradienty i bogate tony.

The Recognition

About the Żelazna Nagroda A' Design Award

Yebuna Opakowanie kawy to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Yebuna Opakowanie kawy ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Yebuna Opakowanie kawy cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensions & Packaging: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Production Technology: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Challenge: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Research: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiration: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Project Duration: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operation Flow: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas