China International Import Expo 2025 Pawilon Wystawienniczy by HKTDC Creative Department

China International Import Expo 2025 Pawilon Wystawienniczy by HKTDC Creative Department is a highly esteemed winner of the very prestigious 2026 Srebrna Nagroda A' Design Award in Wydarzenie Competition Category.

SrebrnaWydarzenie· 2026

China International Import Expo 2025 Pawilon Wystawienniczy

by HKTDC Creative Department

Client: Hong Kong Trade Development Council

Srebrna Nagroda A' Design Award Winner in Wydarzenie Category

22,224

Verified Award Winner

Verify Award Status for #179627

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About China International Import Expo 2025 Pawilon Wystawienniczy

China International Import Expo 2025 to przestrzeń wystawiennicza stworzona dla firm z Hongkongu na targach handlowych w Szanghaju. Projekt obejmuje dwa pawilony: jeden poświęcony produktom, a drugi usługom profesjonalnym. Pawilon Spożywczy wykorzystuje ciepłe modułowe drewno, metaliczne detale, elementy inspirowane ogrodem oraz starannie dobrane oświetlenie, tworząc multisensoryczną trasę degustacyjną. Pawilon Usługowy wykorzystuje organiczne, faliste formy, gradientowe kolory i cyfrowe ściany, które kierują ruchem zwiedzających. Oba pawilony zbudowane są z modułowych konstrukcji wielokrotnego użytku i wyposażone w energooszczędne oświetlenie LED.

The Recognition

About the Srebrna Nagroda A' Design Award

China International Import Expo 2025 Pawilon Wystawienniczy to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. China International Import Expo 2025 Pawilon Wystawienniczy ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. China International Import Expo 2025 Pawilon Wystawienniczy to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
Dimensions & Packaging: The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
Tags: CIIE, HKTDC, Exhibition Design
Production Technology: Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
Design Challenge: Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
Research: Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
Inspiration: The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
Project Duration: The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
Operation Flow: The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council