Whirlpool NeoFresh No Frost Refrigerator Lodówka by Chandradhar S Rathore and Pritam Sarkar

Whirlpool NeoFresh No Frost Refrigerator Lodówka by Chandradhar S Rathore and Pritam Sarkar is a highly esteemed winner of the very prestigious 2021 Srebrna Nagroda A' Design Award in Wzornictwo Urządzeń Domowych Competition Category.

SrebrnaUrządzenia Domowe· 2021

Whirlpool NeoFresh No Frost Refrigerator Lodówka

by Chandradhar S Rathore and Pritam Sarkar

Client: Whirlpool Of India Ltd.

Srebrna Nagroda A' Design Award Winner in Urządzenia Domowe Category

35,643

Verified Award Winner

Verify Award Status for #69962

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Whirlpool NeoFresh No Frost Refrigerator Lodówka

NeoFresh to bezszronowa lodówka dwudrzwiowa zaprojektowana z myślą o gospodarstwach domowych, które robią zakupy raz w tygodniu i potrzebują dużej oraz elastycznej przestrzeni do przechowywania. Zamrażarka wykorzystuje system cyrkulacyjnego przepływu powietrza, który ogranicza utratę zimnego powietrza przy otwieraniu drzwi zamrażarki. Kolumna powietrzna z odpowiednio rozmieszczonymi otworami wentylacyjnymi kieruje chłodne powietrze do poszczególnych sekcji, zapewniając równomierne chłodzenie. Szczelnie zamykane szuflady na warzywa pomagają zachować świeżość, a regulowane półki umożliwiają dostosowanie przestrzeni wewnętrznej. Wysuwana taca zapewnia łatwy dostęp do produktów umieszczonych z tyłu, a moduł antyzapachowy utrzymuje wnętrze w świeżości.

The Recognition

About the Srebrna Nagroda A' Design Award

Whirlpool NeoFresh No Frost Refrigerator Lodówka to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Whirlpool NeoFresh No Frost Refrigerator Lodówka ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Whirlpool NeoFresh No Frost Refrigerator Lodówka to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whirlpool NeoFresh refrigerator range is a perfect blend of contemporary design with highly relevant regional innovations keeping the consumer at the core.

The 6th Sense Deepfreeze Technology features full circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened.
Scientifically designed air tower and strategically placed vents that let out cool and fresh air into different sections of the refrigerator providing uniform cooling for long lasting freshness.
Now you don't have to navigate between different food items and re-arrange them to pick up something. With the easy glide movement of the "everyday fresh" tray, accessing things even at the back and the corner becomes quick and easy.
Integrated at the bottom of the freshflow air tower, the effective anti-odor action of Active deo keeps the refrigerator environment fresh and odour-free.
Dimensions & Packaging: Width: 697mm
Height: 1856mm
Length: 747mm
Weight: 85Kg

Applicable Energy Standard Code Issuing Authority: Bureau of Energy Efficiency, Govt. of India, Ministry of Power
Tags: Refrigerator, Frost Free, No Frost, Double Door, Whirlpool, Home Appliances, Electrical,
Production Technology: Date of Entry in Indian Market: 01/10/2019
Max Retail Price: $360
Production Location: Pune, India
Sales Locations: All India, Australia, South-East Asia, Middle-East
Annual Production / Sales in units: 20000

Materials Used:
Wrapper (Cabinet)- Electrolytic Zinc-Coated Steel
Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) ,
External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ),
Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) ,
Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded),
Shelves : Acrylonitrile Butadiene Styrene frame (injection molding) + glass shelf
Design Challenge: Most of the innovations in the product have been achieved overcoming technical constraints owing to the structural requirements. All these features have undergone numerous cooling simulations and evaluations to provide the best in class performance and freshness preservation. For the development of seal fresh crispers, we overcame the structural and design challenges of maximising space without compromising on usage and refrigeration needs.
Research: All the innovative features introduced in Whirlpool Neofresh have been developed based on the continuous research activities and the subsequent evaluations and inferences. The organisation has conducted Market visits and Consumer home visits across various social and economic segments throughout the country to get an in-depth understanding of the customer behaviour pattern and usage scenarios. We have also conducted Focus Group Discussions and Online Surveys to reach a wider audience to obtain feedback and insights.
Inspiration: Here, the target consumer exhibits sunday-to-sunday shopping of groceries and expects large storage capacity and flexibility. In addition to this, the freshness preservation of food over a long period is absolutely necessary.

Whirlpool NeoFresh is the one stop solution for this consumer segment and connects well with their behavior patterns. From an aesthetics point of view, this consumer segment appreciates clean, minimal and progressive aesthetics which is very evident in this product.
Project Duration: Project Duration: 12 Months
Production Location: Pune, India
Date of Entry in Indian Market: 01/10/2019
Operation Flow: Whirlpool Neofresh refrigerators have the following 1st in industry features:

Seal Fresh Crispers : These crispers ensure prolonged freshness and vitamin retention, wherein Sealing gaskets have been used for precision Air Flow Control.

Adapter Shelves : The primary issue addressed here was the consumer pain point of adjusting space based on their day-to-day needs and currently no refrigerator in the market fulfils this. This solution offers high level of flexibility and is easy and intuitive to use.

Water Cassette Docket : This feature solves the Universal Consumer problem of water spillage during ice tray filling in an innovative way
Team Members: Chandradhar Singh Rathore
Pritam Sarkar
Image Credits: Renders : Pritam Sarkar