KannuNaUm Etykiety Na Wino by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.
SrebrnaOpakowania· 2019
KannuNaUm Etykiety Na Wino
by Giovanni Murgia - Redfish Adv
Client: Cantina Ogliastra
Srebrna Nagroda A' Design Award Winner in Opakowania Category
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The Design
About KannuNaUm Etykiety Na Wino
Projekt etykiet na wino KannuNaUm charakteryzuje się wyrafinowanym i minimalistycznym stylem, uzyskanym dzięki poszukiwaniu symboli, które mogą reprezentować ich historię. Terytorium, kultura i pasja winiarzy z Kraju Długowieczności są skondensowane w tych dwóch skoordynowanych etykietach. Całość uwydatnia projekt stuletniej winorośli, który został wykonany techniką wylewania złota w 3D. Projekt ikonograficzny przedstawiający historię tych win, a wraz z nimi historię kraju, z którego się narodziła, Ogliastra, Ziemia Stulecia na Sardynii.
The Recognition
About the Srebrna Nagroda A' Design Award
KannuNaUm Etykiety Na Wino to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. KannuNaUm Etykiety Na Wino ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. KannuNaUm Etykiety Na Wino to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
- Dimensions & Packaging
- The labels are 120 mm x 130 mm
- Tags
- wine, history, label, sardinia, italy
- Production Technology
- The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold. - Design Challenge
- The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
- Research
- The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
- Inspiration
- The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
- Project Duration
- The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
- Operation Flow
- The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu - Image Credits
- Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver
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