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Kailani Opakowanie Magnezowe by Arome Agency

Kailani Opakowanie Magnezowe by Arome Agency is a highly esteemed winner of the very prestigious 2020 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.


SrebrnaOpakowania· 2020

Kailani Opakowanie Magnezowe

by Arome Agency

Client: Arome

Srebrna Nagroda A' Design Award Winner in Opakowania Category

Colors

The Design

About Kailani Opakowanie Magnezowe

Prace Agencji Arome nad identyfikacją graficzną i linią artystyczną opakowań Kailani opierają się na minimalistycznym i czystym designie. Ten minimalizm jest zgodny z produktem, który ma tylko jeden składnik - magnez. Wybrana typografia jest mocna i napisana. Charakteryzuje zarówno siłę minerału magnezu, jak i siłę produktu, który przywraca witalność i energię konsumentom.

The Recognition

About the Srebrna Nagroda A' Design Award

Kailani Opakowanie Magnezowe to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Kailani Opakowanie Magnezowe ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Kailani Opakowanie Magnezowe to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Kailani was created to offer you a 100% natural magnesium supplementation method that is easily absorbed through the skin. Transdermal application is the safest and most effective way to raise bodies magnesium level. Kailani takes pride in the quality and effectiveness of its products.

Presented in environmentally friendly packaging, the Kailani product range is suitable for the whole family and has been designed to promote health and well-being.
Dimensions & Packaging
Magnesium oil and gel : 100 ml
Size of the labels : 3,5 x 8 cm

Magnesium flakes : 500g
Size of the labels : 7 x 11,5 cm
Tags
Minimal, Health, Sport, Modern, Natural
Production Technology
Arome Agency has created waterproof and oilproof labels for a better and easier use of the product. Arome wanted usefull packagings that can be both used at home and in traveling. Arome needed small and resistant packagings that fits every style of use.
Design Challenge
The challenge for the creation of this packaging is that this product is new market. So we needed to work on a design that is in tune with our times, and our values : sobriety, efficiency...
But on another side, customers that are looking for that kind of product known what they wanted. So we needed to be right on the promise of the product and create a packaging who will meet all the customer's expectations.
Research
The labels are composed of the identity of Kailani, created by us, and the name of the product.
We have combines the modernity, the sobriety and a reminder of the sea, where does this magnesium comme from, with the wave.
The new consumer trends is centered on the search of well being, staying healthy and used the most natural products you can.
The use of the wave on our label is also really important cause the sea is a symbol of well being and peace. It reminds the consumer that the product is natural and good for him and is body.
Inspiration
Inspired by minimal packaging like health and sport's one. Arome Agency tried to create modern identity and packaging, attractive to young people who tried to live a healthy life.
Project Duration
The project started on november 2018 in Avignon. And it ended on april 2019 in Avignon too. it takes us 5 months to create the identity, the packagings and also a website shop for Kailani products.
Operation Flow
Arome has created a modern packaging that is really attractive and in the mood of our time. The packaging needs to be reassuring and understandable really easily cause it targets consummers that are looking for a healthy and athletic life.
The use of the products is very easy and quick.
Team Members
Delphine Goyon
Catherine Alamy
Rémi Vicente

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