Songhua River Rice Opakowanie Ryżu by 33 and Branding Co., Ltd.

Songhua River Rice Opakowanie Ryżu by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

SrebrnaOpakowania· 2020

Songhua River Rice Opakowanie Ryżu

by 33 and Branding Co., Ltd.

Client: Sourceage

Srebrna Nagroda A' Design Award Winner in Opakowania Category

40,601
Verified Award Winner
Verify Award Status for #89941

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songhua River Rice Opakowanie Ryżu

Songhua River Rice to wysokiej klasy produkt ryżowy należący do SOURCEAGE Food Group. Jako tradycyjny chiński festiwal - zbliża się Święto Wiosny, projektują oni poprzez pięknie zapakowany produkt ryżowy jako prezenty dla klientów prezentów na Święto Wiosny, więc ogólny projekt musi odzwierciedlać świąteczną atmosferę Święta Wiosny, podkreślając tradycyjne chińskie elementy kulturowe i pomyślne dobre znaczenie.

The Recognition

About the Srebrna Nagroda A' Design Award

Songhua River Rice Opakowanie Ryżu to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Songhua River Rice Opakowanie Ryżu ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Songhua River Rice Opakowanie Ryżu to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensions & Packaging: Width 210mm x Depth 40mm x Height 160mm
Tags: Package，China，Rice，Food，Festival，Cultural
Production Technology: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Design Challenge: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Research: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiration: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Project Duration: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Operation Flow: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patents: Copyrights belong to 33 and branding, 2019.
Team Members: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Image Credits: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.