Feira do Alvarinho Kampania Reklamowa by Fabio Alves

Feira do Alvarinho Kampania Reklamowa by Fabio Alves is a highly esteemed winner of the very prestigious 2020 Srebrna Nagroda A' Design Award in Reklama Competition Category.

SrebrnaReklama· 2020

Feira do Alvarinho Kampania Reklamowa

by Fabio Alves

Client: MarkaBranka

Srebrna Nagroda A' Design Award Winner in Reklama Category

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Verified Award Winner

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Colors

The Design

About Feira do Alvarinho Kampania Reklamowa

Feira do Alvarinho to coroczna impreza winiarska, która odbywa się w Moncao w Portugalii. Aby zakomunikować wydarzenie, stworzono starożytne i fikcyjne królestwo. Posiadające własną nazwę i cywilizację Królestwo Alvarinho, tak nazwane, ponieważ Moncao jest znane jako kolebka wina Alvarinho, zostało zainspirowane prawdziwą historią, miejscami, kultowymi ludźmi i legendami Moncao. Największym wyzwaniem tego projektu było przeniesienie prawdziwej historii terytorium do projektu postaci.

The Recognition

About the Srebrna Nagroda A' Design Award

Feira do Alvarinho Kampania Reklamowa to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Feira do Alvarinho Kampania Reklamowa ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Feira do Alvarinho Kampania Reklamowa to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019