Masstone Wnętrze butiku modowego by SpActrum is a highly esteemed winner of the very prestigious 2021 Brązowa Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.
BrązowaWnętrza· 2021
Masstone Wnętrze butiku modowego
by SpActrum
Client: SpActrum
Brązowa Nagroda A' Design Award Winner in Wnętrza Category
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The Design
About Masstone Wnętrze butiku modowego
Masstone to projekt wnętrza butiku modowego w Taiyuan, w Chinach. Butik zajmuje powierzchnię 520 metrów kwadratowych na dwóch poziomach i został zaaranżowany jako wewnętrzny ogród. Do wejścia prowadzi duża, łagodna rampa, która łączy się z podestem na górze. Trzy krótkie schody dodają kolejne ścieżki komunikacyjne. Rampy, podesty i schody wspierają organizację pokazów mody, przymierzalni, sprzedaży oraz strefy relaksu. Wykorzystane materiały to anodowane płyty aluminiowe, GRG, terrazzo oraz konstrukcja stalowa. Automatycznie nawadniana zielona ściana łagodzi geometrię wnętrza. Betonowa konstrukcja pozostała odkryta.
The Recognition
About the Brązowa Nagroda A' Design Award
Masstone Wnętrze butiku modowego to laureat Brązowej Nagrody A' Design Award, wysoce prestiżowego wyróżnienia przyznawanego znakomitym projektom wyróżniającym się kreatywnością, pomysłowością i przenikliwością. Laureaci Brązowej Nagrody to w pełni utalentowane i uderzająco twórcze artefakty, które poświadczają ogromne doświadczenie, wyobraźnię i zaradność ich twórców. Masstone Wnętrze butiku modowego ma być wysoko cenionym, podziwianym i drogim sercu przedmiotem, który jest wyjątkowo profesjonalny i innowacyjny. Ten projekt nagrodzony Brązową Nagrodą A' Design Award łączy najlepsze praktyki w sztuce, nauce, designie i technologii oraz jest doskonały dzięki dbałości o szczegóły. Masstone Wnętrze butiku modowego znakomicie zaspokaja potrzeby, porusza pragnienia, czaruje uczucia i przemawia do ciekawości.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
- Dimensions & Packaging
- The site has a total area of 520 Sq.mt.and is split in two floors
- Tags
- boutique, fashion, interior design, retail, vertical greening, GRG
- Production Technology
- anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
- Design Challenge
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
- Research
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
- Inspiration
- The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
- Project Duration
- The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
- Operation Flow
- The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
- Team Members
- Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo - Image Credits
- image: Zhen Li, Yan Pan
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