Float Kubek do picia by Fang Shih and Tian-Yu Wu

Float Kubek do picia by Fang Shih and Tian-Yu Wu is a highly esteemed winner of the very prestigious 2020 Żelazna Nagroda A' Design Award in Naczynia Kuchenne Competition Category.

ŻelaznaNaczynia Kuchenne· 2020

Float Kubek do picia

by Fang Shih and Tian-Yu Wu

Client: Float

Żelazna Nagroda A' Design Award Winner in Naczynia Kuchenne Category

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Colors

The Design

About Float Kubek do picia

Float to wielokrotnego użytku kubek zaprojektowany do picia herbaty bąbelkowej bez słomki. Wewnętrzny kubek utrzymuje kulki powyżej herbaty, dzięki czemu kulki i herbata trafiają do ust jednocześnie podczas przechylania kubka. Herbata jest schładzana przez lód znajdujący się nad nią przed wypiciem, co pozwala uniknąć cieplejszych ostatnich łyków, typowych dla kubków ze słomką. Float jest wykonany metodą wtrysku tworzywa sztucznego oraz wtrysku silikonu i ma wymiary 106 na 106 na 236 milimetrów. Celem projektu jest ograniczenie zużycia jednorazowych kubków i słomek.

The Recognition

About the Żelazna Nagroda A' Design Award

Float Kubek do picia to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Float Kubek do picia ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Float Kubek do picia cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Also, in this way, the tea will be cooled by ice before drinking, which solves the problem that the straw cups always let people drink the bottom part of the drink which isn’t cooled by ice piece above the drink.
Dimensions & Packaging: 106mm x 106mm x 236mm
Tags: reusable, cup, bubble tea, sustainable design
Production Technology: plastic injection molding, silicone injection molding
Design Challenge: The most difficult part in the process is the adjustments of using fluency. Based on our core concept ”the motivation of continuous using comes from a good user experience", we improved and adjusted hundreds of times in details such as the caliber of the rim and the slope of the inner cup, in order to make user has the best drinking experience.
Research: “Bubble tea” is an unique street drink culture that is risen in Taiwan since the 1980s. According to media statistics, more than 1.5 billion cups of bubble tea drinks are sold every year in Taiwan, which means there are more than 1.5 billion disposable containers are used every year as well.
Although there are many reusable cups being launched every year in Taiwan, we found that people tend to lower the time of using after buying them. So we did survey, interviews and use mind-mapping to find the reason: the reusable straws are not only difficult to clean, but also not easy to carry around.
That’s why we came up with Float to be the solution to these problems.
Inspiration: Bubble tea is an unique street drink culture in Taiwan; however, a handful freshness each day brings a billion of disposable plastic cups and plastic straw waste every year. We want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea. reduce the numbers of disposable plastic cups and straws.
Project Duration: Started from Nov. 2018 to Dec. 2019
Operation Flow: FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Since people make a billion of disposable plastic cups and plastic straw waste while drinking bubble tea, we want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea, and reduce the numbers of disposable plastic cups and straws.
Patents: Patented.
Patent No. M584644
Patent Holder. Wu, Tianyu ; SHIH FANG
Year. 2019
Team Members: Fang Shih
Tian-yu Wu
Image Credits: All Images: Photographer Oni Lai