Youngor Fashion Concept Store Projektowanie wnętrz handlowych by Jeffrey Zee

Youngor Fashion Concept Store Projektowanie wnętrz handlowych by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Srebrna Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.

SrebrnaWnętrza· 2020

Youngor Fashion Concept Store Projektowanie wnętrz handlowych

by Jeffrey Zee

Client: JFR Studio

Srebrna Nagroda A' Design Award Winner in Wnętrza Category

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Colors

The Design

About Youngor Fashion Concept Store Projektowanie wnętrz handlowych

Youngor Fashion Concept Store to projekt wnętrza handlowego o powierzchni 5000 metrów kwadratowych. Pierwotny budynek stanowi półkulę ze szklaną fasadą. Wnętrze zostało całkowicie usunięte, a w centrum wzniesiono rdzeń w kształcie parasola. Nieregularne perforacje na powierzchni parasola umożliwiają wpadanie naturalnego światła i tworzą delikatny efekt gry światła i cienia. Rdzeń mieści windę i łączy poszczególne kondygnacje. Szerokie stopnie przy wejściu służą do ekspozycji produktów oraz do siedzenia. Wykorzystano siatkę metalową, plecionkę bambusową oraz lastryko.

The Recognition

About the Srebrna Nagroda A' Design Award

Youngor Fashion Concept Store Projektowanie wnętrz handlowych to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Youngor Fashion Concept Store Projektowanie wnętrz handlowych ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Youngor Fashion Concept Store Projektowanie wnętrz handlowych to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.