Zacapa Reserva Limitada 2019 Projekt opakowania rumu by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Złota Nagroda A' Design Award in Edycja Limitowana Competition Category.
ZłotaEdycja Limitowana· 2020
Zacapa Reserva Limitada 2019 Projekt opakowania rumu
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Złota Nagroda A' Design Award Winner in Edycja Limitowana Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Projekt opakowania rumu
Zacapa Reserva Limitada 2019 to projekt opakowania limitowanej edycji rumu dojrzewającego. Brązowa etykieta ze złotymi literami wykonanymi metodą złocenia folią dopełnia bursztynowe i złociste odcienie trunku. Charakterystyczna opaska petate, pleciona ze słomy w specjalnych kolorach stworzonych na potrzeby tej edycji przez lokalne gwatemalskie rzemieślniczki, opasuje butelkę. Projekt tuby łączy plamy kolorów i faktury inspirowane gwatemalskim krajobrazem. Na tubie opaska petate oraz charakterystyczna wstęga z notami degustacyjnymi zostały przedstawione w złotych odcieniach.
The Recognition
About the Złota Nagroda A' Design Award
Zacapa Reserva Limitada 2019 Projekt opakowania rumu to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Zacapa Reserva Limitada 2019 Projekt opakowania rumu ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Zacapa Reserva Limitada 2019 Projekt opakowania rumu wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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