Asta Lok

Specialized in Kitchenware Design.

Asta Lok

About Asta Lok

Palette Code offer a comprehensive range of services with all important pigments used to build up great pictures of a business including market analysis, product design and development, branding, graphic and packaging design, web and app design, and social media promotion. Their approach focuses on understanding both the physical and emotional needs of consumers. By identifying these needs, they create empathetic designs and experiences that avoid preconceived assumptions. Their expertise spans various industries, including houseware, kitchenware, drinkware, outdoor products, gifts, and consumer electronics. Palette Code aim to build strong connections between brands and their audiences.

  • Winner of the A' Design Award.
  • Specialized in Kitchenware Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Kitchenware
Ecodeli Silicone Meal Purse

Ecodeli Silicone Meal Purse

Kitchenware Design

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Interview with Asta Lok

Can you tell us more about your company / design studio?
My design studio, PALETTE CODE, embodies a holistic approach to design, focusing on market analysis, product design and development, branding, and digital solutions. We consider design as a multi-faceted endeavor, integrating various aspects to create cohesive experiences. Palette Code is dedicated to understanding client needs and the broader market landscape to deliver innovative solutions. We believe that design should resonate on both emotional and functional levels, and we are committed to fostering empathetic designs that enhance the lives of users. Our studio thrives on collaboration and creativity, where every project is an opportunity to explore new ideas and push boundaries.
What is "design" for you?
For me, design is the intersection of creativity and problem-solving. It is about understanding human needs and translating them into tangible solutions that enhance experiences. Design is not merely about aesthetics; it involves strategic thinking, empathy, and a deep understanding of context. Good design transcends functionality and creates emotional connections, making users feel valued and understood. It is a continuous process of iteration, where each decision is informed by research and feedback, ultimately leading to solutions that are both beautiful and purposeful.
When do you feel the most creative?
I feel the most creative during quiet moments when I can immerse myself in nature or explore new environments. Whether it's taking a walk in a park or visiting a new city, these experiences often spark fresh ideas and perspectives. Additionally, engaging in creative brainstorming sessions in an actual scenario for a specific project stimulates my imagination, where the point of improvement could be easily found, and that is often how a design begins. I find that creativity thrives in an environment where ideas can flow freely, and constraints are seen as opportunities for innovation.
Which aspects of a design do you focus more during designing?
During the design process, I focus heavily on user experience and functionality. Understanding the end-user's needs and pain points is crucial for creating effective solutions. I also pay close attention to the visual hierarchy, ensuring that the design communicates the intended message clearly and effectively. Aesthetic considerations are important, but they should enhance rather than overshadow usability. I strive to create designs that are not only visually appealing but also intuitive and user-friendly, as I believe this balance is key to successful design.
What kind of emotions do you feel when your designs are realized?
When my designs come to life, I feel a profound sense of accomplishment and joy. Seeing a project materialize, whether it’s a product on a shelf or a branding campaign in action, is incredibly fulfilling. It’s gratifying to witness the impact of my work on users and clients alike. There’s often a mixture of pride and relief, knowing that all the hard work, iterations, and collaboration have culminated in something valuable. Additionally, I feel a sense of responsibility, as I recognize the potential influence of my designs on people's experiences.
How can people contact you?
For inquiries, please feel free to contact me via my company email at info@palettecode.com or by phone/WhatsApp at +852 9856 0321.

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