Serpil Senyuz Kut

Specialized in Interior Design.

Serpil Senyuz Kut

About Serpil Senyuz Kut

Interior designer Serpil Şenyüz Kut started her career in 2008 in the Florence office of world-renowned architect Andrea Ponsi. She is deeply influenced by this experience and blends her design philosophy with modern elegance and timeless sophistication. After graduation, she started her career at Misa Architecture where she worked on various projects. Serpil experienced an important turning point when she joined Demsa Group in 2013. For 3 years, she participated in the creative and implementation processes of the St. Regis Istanbul Hotel project, one of the most important projects of her career. Within Demsa, she continues to develop her expertise in the luxury retail sector, managing showroom projects for world-renowned brands such as La Fayette, Gucci, Harvey Nichols, Tom Ford and Lanvin. In 2018, Serpil took a step further in her professional journey and founded her own firm Serpil Senyuz Interiors (SSI). Since its establishment, SSI has successfully completed many projects such as residential, villa, shop, office, hotel and yacht design. Each project reflects Serpil's commitment to quality, creativity and functional design. Serpil's design philosophy is based on the belief that interiors should be both functional and aesthetically satisfying. Beyond aesthetics, Serpil places great importance on sustainability and harmony with nature, and integrates these values into each project. Her work aims to improve the quality of life of those who use these spaces, rather than simply creating beautiful spaces.

  • Winner of the A' Design Award.
  • Specialized in Interior Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Interior
Beykoz Mansion Residential Design

Beykoz Mansion Residential Design

Interior Design

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Interview with Serpil Senyuz Kut

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My journey into design started early, growing up in a family where I watched my father, a civil engineer, approach space not just technically but with a quiet poetry. I was always drawn to the emotional side of living spaces — how they influence our mood, habits, and memories. Interior architecture became my language to express that. It’s not something I chose later in life — it’s something I grew into naturally.
Can you tell us more about your company / design studio?
Serpil Şenyüz Interiors is an Istanbul-based design studio that works across a variety of project types — from private residences to boutique hotels, workspaces, cafés, and restaurants. Our focus is always on creating spaces that are both deeply personal and functionally attuned to daily life. We value material honesty, spatial clarity, and narratives that reflect the character of each client or brand.
What is "design" for you?
Design, for me, is the art of shaping experiences. It’s not just how a space looks, but how it feels — how it carries you through your day, supports your rituals, and gives you comfort or inspiration when needed. A well-designed space has presence without shouting. It’s thoughtful, purposeful, and emotionally intuitive.
What kinds of works do you like designing most?
I enjoy working across a wide range of spaces — homes, hotels, cafés, offices — each brings a different set of challenges and inspirations. They allow me to stretch my design language into new contexts and combine beauty with function in different ways. That said, I have a special connection to family homes. As someone who values family life deeply, designing living spaces that support and reflect that dynamic always feels personally meaningful.
What is your most favorite design, could you please tell more about it?
It’s hard to choose a single favorite, as every project teaches me something new. But Beykoz Mansion holds a special place. It represents a moment where all the things I care about — nature, structure, family dynamics, and material richness — came together harmoniously. It’s a home that feels both grounded and elevated, personal yet timeless. But I truly believe that my favorite project is always the one I’m about to begin.
What was the first thing you designed for a company?
After founding my own studio, one of the first projects I took on was a private residence. It was a turning point — not just professionally, but personally — because it allowed me to fully apply my own design philosophy, from layout to finish. It taught me how powerful space can be when there is trust and creative freedom.
What is your favorite material / platform / technology?
I always return to natural materials — especially wood, marble, and raw-textured surfaces. They have an honesty and timelessness that speaks to me. I love how they evolve over time, gaining character. I also embrace lighting technologies that help define mood and rhythm in a space without overwhelming its essence.
When do you feel the most creative?
I feel most creative when I travel. Experiencing different cultures, materials, colors, and ways of living always refreshes my perspective. Whether I’m walking through a narrow street in a Mediterranean village or spending time in a quiet Scandinavian home, those contrasts and atmospheres fuel my imagination and help me think beyond the familiar.
Which aspects of a design do you focus more during designing?
Flow and feeling. I care deeply about how spaces transition, how light travels, and how people emotionally respond to materials and volumes. For me, a successful design is one that you don’t just see — you feel it as you inhabit it.
What kind of emotions do you feel when you design?
It’s a blend of curiosity and care — like solving a puzzle while also telling a story. There’s also a quiet intensity to it, because you’re creating something that will shape how others feel, every day, often without them realizing it.
What kind of emotions do you feel when your designs are realized?
It’s a mix of quiet pride and gratitude. Whether it’s a family moving into their new home or guests arriving at a boutique hotel, seeing people interact with the spaces we imagined is incredibly fulfilling. I don’t just design residences — I also work on hotels, workspaces, and hospitality interiors — and in all cases, watching life unfold within the spaces we shape is a deeply meaningful reward.
What makes a design successful?
A design is successful when it serves the life it’s meant to hold — when it makes people feel understood without them needing to explain themselves. It should be beautiful, yes, but more importantly, it should work, age gracefully, and carry meaning over time.
When judging a design as good or bad, which aspects do you consider first?
I always start with how the space feels — not just how it looks. Is it coherent? Does it serve its purpose without forcing itself? A good design has flow, intention, and emotional depth. It’s not about trends, but about timeless balance between function and atmosphere.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers shape not only spaces, but behaviors. We carry the responsibility to design in ways that respect the environment, use resources wisely, and improve quality of life. Every choice — material, layout, lighting — leaves a footprint. Awareness is non-negotiable.
How do you think the "design field" is evolving? What is the future of design?
I see the future of design leaning toward emotional functionality — spaces that respond to human needs with subtle intelligence. There’s also a growing return to local craftsmanship and slower living. Technology will remain important, but quieter, more integrated.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I haven’t held a solo exhibition yet, but I’m open to the idea if the focus is on spatial storytelling rather than just visual output. I’d love to explore an exhibition format that invites people into the sensory and emotional layers of interior architecture.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration comes from lived experiences — from quiet moments at home to vibrant city walks, from nature’s imperfections to handmade objects. Travel plays a huge role too. Observing different lifestyles and cultural rhythms always renews my creative lens.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My style combines architectural clarity with emotional warmth, where natural materials and layered textures meet refined details. I’m drawn to a quiet kind of luxury — one that whispers through craftsmanship, not loud statements. Art also plays a key role in my spaces; I see it not as decoration, but as an active part of the architecture. My approach is human-centered, intuitive, and grounded in timeless elegance.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I’m based in Istanbul, a city where history, chaos, beauty, and contradiction live side by side — and I carry that layered energy in everything I design. Every street here offers inspiration: from Ottoman courtyards to modern apartments with a view of the Bosphorus. I grew up surrounded by deep-rooted craft traditions and a culture that values hospitality, both of which shaped how I think about space — not just as architecture, but as experience. We also spend parts of the year in Madrid, which brings a different rhythm: calm, sun-soaked simplicity, and spatial clarity. I’m grateful to live between two cities so rich in culture yet so distinct. This contrast — between expressive complexity and minimalist stillness — keeps my perspective fresh. The biggest challenge? Managing time zones and projects across two places. But the reward is enormous: constant inspiration and the ability to think beyond borders.
How do you work with companies?
I work closely and collaboratively with companies, starting by listening deeply to their needs. I see each brand or client as a narrative, and my job is to translate that story into space. From moodboards to execution, the process is transparent, structured, but always open to intuition and refinement.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Look for alignment beyond the portfolio — how a designer thinks, listens, and adapts is as crucial as what they’ve done. A good designer will ask the right questions, not just show you options. Trust, mutual respect, and clear communication are the foundations of a meaningful collaboration.
Can you talk a little about your design process?
It always starts with listening — to the people, the space, and what’s unsaid. Then comes research, concept development, and spatial flow. I care deeply about materials and light early on. I design both emotionally and structurally, layering mood, function, and form with precision and feeling.
What are 5 of your favorite design items at home?
My son’s room — full of light and softness. My personal study — where I retreat and reflect. A sculpture I found on a trip to Italy. A painting by a close artist friend. And the warm-toned kitchen table — it’s where stories, meals, and life come together daily.
Can you describe a day in your life?
My mornings start with my son — they’re slow, playful, grounding. Then I do a bit of movement or stretching. The workday begins with meetings or studio reviews. I eat my first meal in the afternoon, then design or review in quiet focus. Evenings are for family dinners and exploring our favorite restaurants or new places in the city.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Don’t rush to define a style — take time to observe life first. Study how people move, pause, and connect in spaces. Learn to listen before you sketch. And never stop learning: travel, read, feel. Design is not only what you do, but how deeply you observe and respond.
From your perspective, what would you say are some positives and negatives of being a designer?
The greatest gift is shaping how people live, often without them realizing it. But that same depth can be emotionally demanding — you’re constantly giving a part of yourself. The boundary between personal and professional blurs. Still, it’s deeply fulfilling if you love it.
What is your "golden rule" in design?
Never design to impress — design to express. A space should not seek applause, it should seek harmony. If it serves its purpose beautifully, quietly, and honestly, it’s doing its job.
What skills are most important for a designer?
Empathy above all. You must feel what others may not say. Then come spatial intuition, a strong sense of proportion, material knowledge, and the ability to translate abstract feelings into physical form.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Sketchbooks, trace paper, a camera. I use software like AutoCAD, SketchUp, and Adobe tools. But equally important are the books I revisit often — on architecture, art, and human behavior. My true toolbox is a mix of intuition, observation, and material sensitivity.
Designing can sometimes be a really time consuming task, how do you manage your time?
I embrace slowness when needed — some ideas need to ripen. But I also work with clear structures, weekly calendars, and non-negotiable creative slots. Mornings are for meetings; afternoons for deep focus. I protect my energy by saying no when something doesn’t align.
How long does it take to design an object from beginning to end?
It depends on the complexity and nature of the project. Some concepts reveal themselves quickly, while others unfold over time. From concept to completed design — including layout, detailing, material decisions, and styling — a project can take 6 to 12 months. This timeline refers to the design process, not construction, which is managed separately and varies depending on the site and scope.
What is the most frequently asked question to you, as a designer?
People often ask, “How do you do this? How do you envision everything from scratch?” The truth is, it’s a layered process. I observe, I listen, I sketch, I research. There’s no one formula — it’s part intuition, part discipline, and a lot of experience over time.
What was your most important job experience?
Each project brings its own turning point, but establishing Serpil Şenyüz Interiors and leading my own studio has been the most defining experience. It gave me the freedom to fully express my design philosophy and take full responsibility for the outcome.
Who are some of your clients?
My clients include families, hospitality brands, boutique hotels, cafés, and retail stores. I’ve designed intimate homes as well as public-facing spaces where brand identity meets atmosphere. They all share one thing: a desire for spaces that are thoughtful, lived-in, and emotionally intelligent.
What type of design work do you enjoy the most and why?
I love working across typologies — homes, hotels, restaurants, and retail — each brings its own narrative. But I’m especially drawn to residential and boutique hospitality projects. I also enjoy designing luxury department stores as curated spatial experiences, almost like galleries. They’re where storytelling, materiality, and movement come together beautifully.
What are your future plans? What is next for you?
Being based in Istanbul — a city that quite literally bridges two continents — has shaped how I see the world. Living between Europe and Asia, and spending time in both Madrid and Istanbul, I’ve grown into someone who intuitively thinks across cultures. My design perspective naturally blends East and West, tradition and innovation, intimacy and openness. Today, I’m grateful to be working on projects in Europe, the United States, the UK, and even in more unexpected places like the Caribbean island of St. Martin. Designing across continents and countries — from the cultural layers of the Middle East to the tactile elegance of Europe, and the spatial freedom of the Americas — has allowed me to expand not only my portfolio, but also my understanding of how people live and connect with space. Going forward, I want to continue this journey — to design with a global mindset while remaining rooted in a personal, human-centered approach. For me, the future is not about scaling up, but about going deeper across geographies, creating meaningful, emotional spaces wherever they may be.
Do you work as a team, or do you develop your designs yourself?
I always lead my projects personally, especially when it comes to the initial design vision. I believe the core concept must carry the designer’s unique fingerprint. That said, I work with a dedicated and talented team — design at this scale is never a solo act. We collaborate closely, but every project is shaped under my creative direction.
Do you have any works-in-progress being designed that you would like to talk about?
We’re currently working on a stunning tasting and gathering space for a luxury hotel in Bodrum. It’s a generous, atmospheric room designed for long conversations, quiet rituals, and sensory exploration — where design elevates experience without overshadowing it. I’m also working on a home in London, and two residential projects in Istanbul. Each project allows me to navigate different textures of life, culture, and spatial behavior — which is what makes this profession endlessly rewarding.
How can people contact you?
Instagram has become both a living portfolio and a direct communication channel for us: @serpilsenyuzinteriors. For project inquiries and professional contact, our website is always open: www.serpilsenyuz.com.
Any other things you would like to cover that have not been covered in these questions?
Only to say that design is not just what we build — it’s how we listen, how we care, and how we shape everyday life. I believe in spaces that leave a quiet impact and age gracefully with the people who inhabit them. Thank you for creating space for thoughtful conversations around design, not just design itself.

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