Zhiyan Huang

Could you please tell us about your experience as a designer, artist, architect or creator?

My BFA degree is in Visual Communication Design from Parsons School of Design, The New School, and my MFA are in Graphic Design from Yale University School of the Arts, and the MA degree in University of Chicago, Division of Humanities, in Art History.

How did you become a designer?

I became a designer, at first I just wanted to solve my life needs, such as making some beautiful decorations for myself. Over time, I realized that I have a great passion in the field of design and art, so I considered developing it into a career.

What are your priorities, technique and style when designing?

I chose to become a designer myself. And I also have a Master's degree in Art History at the same time, which has helped me a lot in my design identity.

Which emotions do you feel when designing?

I have a lot of design and artistic experimentation. For example, as a visual artist, I've made experimental graphic designs, book covers designs, and experimental films. After returning to Beijing, I came into contact with intangible cultural heritage, therefore, I'm considering the use of modeling to make jewelry in combination with intangible cultural heritage techniques.

What particular aspects of your background shaped you as a designer?

I think the prerequisite for good design is to know yourself clearly. Tap into what you are good at, explore from a variety of areas, and practice well. Don't be afraid to take a long time to explore if you can. Every attempt becomes a seed for success.

What is your growth path? What are your future plans? What is your dream design project?

The difference lies in the ability to push the limits of the self, and push the boundaries of various industry sectors. Outstanding designers always dare to try.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

Design is a way of life that can make our lives better. Good design can subtly influence the way people see things.

What is your day to day look like?

I want to design products for Chinese craftsmen, so that on the one hand, we can protect and record the ancient and excellent skills, and on the other hand, we can combine them with design to produce good design works.

How do you know if a product or project is well designed? How do you define good design?

I like to find new inspiration from research papers in various fields.

How do you decide if your design is ready?

A lot of it, generally from artists, and Chinese cultural heritage.

What is your biggest design work?

Sagmeister and Jessica Walsh. Their knowledge of images, and the techniques they use to process them are very clever and recognizable. I love designers who combine photography and graphic design well.

Who is your favourite designer?

I don't have my most satisfying design yet, but winning design Dunhuang collection met my expectations.

Would you tell us a bit about your lifestyle and culture?

Forget about being a designer and do something that interests me. These experiences will allow me to make great work.

Would you tell us more about your work culture and business philosophy?

Probably an antique dealer, or an art historian. It's also possible to have an antique or clothing store at the same time.