Grand Egyptian Museum کارپوریټ هویت د Rana Gaber لخوا د خورا باوقاره 2020 د سرو زرو A' Design Award جایزه په د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
سره زرګرافیک· 2020
Grand Egyptian Museum کارپوریټ هویت
د Rana Gaber لخوا
پیرودونکی: Rana Hossam
په ګرافیک کټګوري کې د د سرو زرو A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #100110 لپاره د جایزې حالت تایید کړئډیزاین
د Grand Egyptian Museum کارپوریټ هویت په اړه
د مصر لوی موزیم (Grand Egyptian Museum) د لرغونو مصري اثارو د موزیم لپاره یو کارپوریټ هویت دی. لوګو له پنځو هیروغلیفونو څخه جوړ شوی چې مصر لوستل کېږي، او په یوه هندسي او ساده بڼه سره یوځای شوي دي. اوږده مستطیلي بڼه له کارتوش (cartouche) څخه الهام اخیستې، چې یو چوکاټ دی چې شاهي نوم ښیي. تور رنګ اصلي رنګ دی، ځکه چې د نیل سیند غاړې د تورې ځمکې په نوم یادېدلې. دویمي رنګونه د لرغوني مصر له ګاڼو څخه الهام اخیستي دي. Roboto اصلي ټایپ فیس دی، ځکه چې زاویې او منحنيانې یې د لوګوټایپ له هغو سره سمون خوري. یو تجربوي د نښو (سائنیج) سیسټم هم جوړ شو.
پیژندنه
د د سرو زرو A' Design Award جایزه په اړه
Grand Egyptian Museum کارپوریټ هویت د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Grand Egyptian Museum کارپوریټ هویت څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Grand Egyptian Museum کارپوریټ هویت د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
- ابعاد او بسته بندي
- The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
- ټاګونه
- Visual Identity, Logo, Branding, Typography, Signage system
- د تولید ټیکنالوژي
- Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
- د ډیزاین ننګونه
- Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.
If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.
Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge. - څیړنه
- My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.
My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.
I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography. - الهام
- The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
- د پروژې موده
- 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree. - د عملیاتو بهیر
- It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
- د ټیم غړي
- none.
- د عکس اعتبار
- credits to: Shutterstock and bensound
تبلیغ شوی
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نور وپلټئ
اړوند ډیزاینونه
د ورته کټګورۍ څخه نور جایزه ګټونکي ډیزاینونه وپلټئ، د شایستګۍ پر بنسټ ټاکل شوي.
