Ai Academy د برانډ پیژندنه by Emanuele Grittini

Ai Academy د برانډ پیژندنه by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2020

Ai Academy د برانډ پیژندنه

by Emanuele Grittini

Client: Ai Academy

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

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Colors

The Design

About Ai Academy د برانډ پیژندنه

Ai Academy یو د برانډ پیژندنه ده چې د مصنوعي ځیرکتیا په برخه کې فعالې یوې شرکت لپاره جوړه شوې ده. لوگوټایپ د مونواسپیس فونټونو پر بنسټ دی، چې معمولا د پروګرامینګ چاپیریالونو کې کارول کیږي. شاليدونه د مصنوعي ځیرکتیا څندبرخه‌یز طبیعت له تجریدي انځورونو سره ژباړي، پرته له دې چې مستقیم اشاره ټیکنالوژۍ ته وشي. دا شاليدونه د اوبو پر بنسټ رنګونو د تجربوي ګډون تخنیکونو په مرسته جوړ شوي، بیا عکاسي شوي او وروسته پروسس شوي. د لوگوټایپ او شاليدونو تر منځ توپیر لوگو روښانه لیدلی ساتي. زړه‌ور رنګونه د پیښو او ټولنیزو رسنیو موادو کې پیژندنه اسانوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Ai Academy د برانډ پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Ai Academy د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Ai Academy د برانډ پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.