Problue Annual Posters پوستر by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د عکاسۍ او د عکس تغییر ډیزاین Competition Category.
سپین زرعکاسي· 2020
Problue Annual Posters پوستر
Client: JBBC Branding Consultancy
د سپینو زرو A' Design Award جایزه Winner in عکاسي Category
Verified Award Winner
Verify Award Status for #101059The Design
About Problue Annual Posters پوستر
د پروبلیو کلني پوسترونه د غوطهوهنې د یو برانډ لپاره جوړ شوي د چاپي پوسترونو یوه لړۍ ده. هر پوستر یو ماډل ښیي چې دواړه ښکلي ښاري جامې او د غوطهوهنې کالي اغوستي، نو ددې لپاره چې د ورځني ژوند او غوطهوهنې تر منځ لیږد ښکاره شي. خړ نیلي رنګ د ښکلا لپاره پر ښاغلي کارول شوی، او سور رنګ پر مېرمن کارول شوی دی. د استتار پرېکوونکي وزرونه د ښاري ژوند خوځښت ته اشاره کوي. توپیرونه په قصدي ډول ترتیب شوي دي، لکه چټک او ولاړ، ورځنۍ جامې او د غوطهوهنې کالي، نرم او تیز. هر پوستر ۴۲۰ په ۵۹۴ مليمترو اندازه لري.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Problue Annual Posters پوستر د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Problue Annual Posters پوستر څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Problue Annual Posters پوستر یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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