Wen Niang د ژېړو وريجو د شرابو بوتل by Tiger Pan is a highly esteemed winner of the very prestigious 2020 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2020
Wen Niang د ژېړو وريجو د شرابو بوتل
by Tiger Pan
Client: Shenzhen Wanshengtang Industry Co., Ltd
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Wen Niang د ژېړو وريجو د شرابو بوتل
ون نيانګ يوه بسته بندي ده چې د چينايي ژېړو وريجو د شرابو لپاره ډيزاين شوې ده. بوتل له ښيښې جوړ شوی، په داسې حال کې چې ډېری د ژېړو وريجو شراب په سراميکو کې بسته بندي کېږي. د ښيښې سطحه ځلا او بافت ورزياتوي. د بوتل په اوږه باندې يو زرکه (کرېن) مرغه چې وزرونه يې غوړېدلي، برجسته شوی او د سطحې له ۳۲۰ درجو څخه زياته برخه پوښي. کرېن مرغه په ختيځ کلتور کې لوړ مقام لري، چېرې چې د صداقت، ښکلا، روغتيا او اوږد عمر نښه ګڼل کېږي. بوتل ۹۰ ملي متره قطر او ۲۶۰ ملي متره لوړوالی لري. عصري بڼه يې موخه دا ده چې ځوان پېرودونکي ورته علاقه پيدا کړي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Wen Niang د ژېړو وريجو د شرابو بوتل د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Wen Niang د ژېړو وريجو د شرابو بوتل څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Wen Niang د ژېړو وريجو د شرابو بوتل د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Dimensions & Packaging
- Diameter: 90mm
Height:260mm - Tags
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Design Challenge
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Research
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Inspiration
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Operation Flow
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Image Credits
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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