Jianlibao Wepop د څښاک بسته بندي by Tiger Pan is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2020
Jianlibao Wepop د څښاک بسته بندي
by Tiger Pan
Client: Jianlibao
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Jianlibao Wepop د څښاک بسته بندي
ویپاپ د بې بورې مېوه دار سپارکلنګ اوبو لپاره ډیزاین شوې بسته بندي ده. د PET بوتل ساده بڼه لري چې د پورتنۍ برخې په لور نرۍ کیږي. د سلک سکرین مات فلم د سطحې لپاره ثابت نیول او نرم احساس ورکوي. د لیکنې ډول د پکسل اغیزه کاروي، او هر کرکټر جلا کرښو ته ویشل شوی چې د ودانۍ د بلاکونو په توګه کار کوي. مېوې د پاپ آرټ سټایل کې انځور شوي، د لوړ خلوص متضاد رنګونو سره چې څلور خوندونه په نښه کوي. بسته بندي موخه دا ده چې ځوانو مصرف کوونکو ته یو روغتیایی څښاک وړاندې کړي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Jianlibao Wepop د څښاک بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Jianlibao Wepop د څښاک بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Jianlibao Wepop د څښاک بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensions & Packaging
- Diameter 67.5mm
Height 213mm - Tags
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Production Technology
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Research
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiration
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Operation Flow
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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