Lei Shing Hong Forest Food Court دیوالي هنر او هویت by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
سپین زرګرافیک· 2020
Lei Shing Hong Forest Food Court دیوالي هنر او هویت
by Jansword Zhu
Client: Jansword zhu
د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
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About Lei Shing Hong Forest Food Court دیوالي هنر او هویت
فاریسټ فوډ کورټ د خوړو یو مرکز دی چې په بیجینګ کې په هغه دفتري ودانۍ کې موقعیت لري چې د مشهور جاپاني معمار کوما کینګو لخوا ډیزاین شوې ده. د معمارۍ بنسټیز مفهوم "په ښار کې ځنګل" دی. برانډینګ او ۶m*۱۵۰m لوی دیوالي هنر له همدې مفهوم څخه راڅرګند شوي. خوشحاله ګرافیکس او آزاد برشونه د جدي دفتري ودانۍ له لارې یو آرام، طبیعي خو ښاري بهیر راوړي. نیمه تجریدي انځورګري د دفتر فضا متوازن کړې او د ډېر ماشومانه یا خوږ والي څخه مخنیوی کوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Lei Shing Hong Forest Food Court دیوالي هنر او هویت د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Lei Shing Hong Forest Food Court دیوالي هنر او هویت څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Lei Shing Hong Forest Food Court دیوالي هنر او هویت یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
- Dimensions & Packaging
- 6m*150m (Wall Art)
- Tags
- Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
- Production Technology
- Ai Software, sub-transparent glass foil
- Design Challenge
- To avoid the illustration to be too childish, while keeps it vigorous and vivid.
- Research
- The interview of Clients and people work in the office.
- Inspiration
- Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
- Project Duration
- The project started in May 2019 and finished in August 2019 in Beijing.
- Operation Flow
- One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
- Patents
- Copyrights belong to Lei Shing Hong & Jansword Zhu .
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu
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