Poma برقی غاښ برس by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د ښکلا، شخصي پاملرنې او آرایشي محصولاتو ډیزاین Competition Category.

برونزآرایشي محصول· 2020

Poma برقی غاښ برس

by Andrei Majewski

Client: PomaBrush

د برونز A' Design Award جایزه Winner in آرایشي محصول Category

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Colors

The Design

About Poma برقی غاښ برس

پوما یو برقی غاښ برس دی چې د ورځني خولې پاملرنې او د سفر لپاره ډیزاین شوی دی. بدنه او د برس سر د خوراکي درجې سیلیکون څخه جوړ شوي دي، چې مضبوط نیول او د غاښونو او ولاړکو نرم پاکول برابروي. د سیلیکون وې لږ باکتریا جذبوي او یوازې کال کې دوه ځله د بدلولو اړتیا لري. د غاښ برس بدنه د اکثرو برقي غاښ برسونو په پرتله ۲۰ سلنه کوچنۍ ده، او یو د برشولو حالت عملیات ساده ساتي. کوچنی چارج کولو بکس بې سیمه کار کوي او غاښ برس نور درې میاشتې لپاره چارج شوی ساتي.

The Recognition

About the د برونز A' Design Award جایزه

Poma برقی غاښ برس د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Poma برقی غاښ برس څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Poma برقی غاښ برس اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales