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Aesthetics and Chinese د پوستر ډیزاین by Chia-Hui Lien

Aesthetics and Chinese د پوستر ډیزاین by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


برونزګرافیک· 2020

Aesthetics and Chinese د پوستر ډیزاین

by Chia-Hui Lien

Client: Chia-Hui Lien

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Aesthetics and Chinese د پوستر ډیزاین

ښکلا او چینایي ژبه د چینایي حروفو پر ډیزاین ولاړه د پوسترونو یوه لړۍ ده. د هر حرف جوړښت د هغه له بنسټیزو (رادیکل) کرښو څخه جوړ شوی، چې په ګرځنده او تدریجي ترتیب کې وړاندې شوي دي. دا لړۍ لیکل شوی متن په بصري نښو بدلوي او د فونټ ډیزاین د معاصر بیان یوه بڼه ګڼي. پوسترونه، بلنه‌لیکونه او یوه کتاب چاپ شول ترڅو د حروفو بڼې برجسته کړي. د پوسترونو اندازه ۷۰ په ۱۰۰ سانتي متره ده. دا اثر چینایي ژبه او حروف د ختیځې کلتور د یوې پایښت‌لرونکې کلتوري شتمنۍ په توګه وړاندې کوي.

The Recognition

About the د برونز A' Design Award جایزه

Aesthetics and Chinese د پوستر ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Aesthetics and Chinese د پوستر ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Aesthetics and Chinese د پوستر ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging
●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags
Chinese character design,Font design,poster design
Production Technology
In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge
The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research
Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration
2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration
October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow
The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Patents
Copyright©2019 CHIA-HUI LIEN. All rights reserved.
Image Credits
CHIA-HUI LIEN

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