Huade د ښار لید پیژند by Fu Yong is a highly esteemed winner of the very prestigious 2020 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2020

Huade د ښار لید پیژند

by Fu Yong

Client: Huade

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade د ښار لید پیژند

هواد یو وخت د چین د شمالي سرحدونو د دفاع لپاره یو مهم نظامي اډه وه. ورک شوي نظامي تاسیسات کولی شي نظامي تجربه او ګرځندوی رامینځته کړي ، او د ښاري اقتصادي ودې لامل شي. ډیزاین د ت buttonۍ په واسطه الهام شوی ، په ت buttonۍ کې د ځنډ او پیل سمبول پدې معنی دی چې بوخت کارونه ځنډوي ، او د هایډ سفر پیلوي. د وقفې او پیل سمبول او پینټاګرام ترکیب د انګلیسي عبب دی. د Huade HD. پنځه نښه شوي ستوري د اردو بيرغ او ايپووليټ برخه ده. هوډ به تل یاد ساتي او اتلانو ته یې درناوی کوي چې د جګړې پرمهال یې د هیواد دفاع کړې.

The Recognition

About the د اوسپنې A' Design Award جایزه

Huade د ښار لید پیژند د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Huade د ښار لید پیژند څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Huade د ښار لید پیژند د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.