Fil څانګه پېژندنه by Young Huale is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2020

Fil څانګه پېژندنه

by Young Huale

Client: By-Enjoy

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Fil څانګه پېژندنه

FIL د یوه پلورنځي لپاره جوړ شوی د برنډ پېژندنې سیسټم دی چې د ډیزاینرانو ټولګې او نور ډیزاین شوي توکي پلوري. د FIL نوم په فرانسوي ژبه کې د "کرښې" مانا لري. یوه پرله‌پسې کرښه د دریو تورو له منځ تېرېږي، نو د برنډ تر شا نظر مستقیم او لیدل کېدونکی کیږي. کرښه اوږدېدلی یا لنډېدلی شي، چې دا لوگو ته دا اجازه ورکوي په مختلفو اوږدوالو او مختلفو دریځونو کې وکارول شي، په داسې حال کې چې یو یووالی لرونکی انځور ساتل کیږي. دا پېژندنه د پلورنځي پر نښو، د سوداګرۍ کارتونو، بسته‌بندۍ، دفتري توکو، نوم‌پاڼو، دستي بکسونو او کاغذي توکو باندې پلي کیږي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Fil څانګه پېژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Fil څانګه پېژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Fil څانګه پېژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai