New Vision د جوس بسته بندي by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2020
New Vision د جوس بسته بندي
Client: Nanpai Farm
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
- 8,947
- Verified Award Winner
- Verify Award Status for #103664
The Design
About New Vision د جوس بسته بندي
نوی لید د میوو د یوې فارم لپاره ډیزاین شوې د جوس د بسته بندۍ یوه لړۍ ده. هره بوتله د یوه ځانګړي میوه ییز ګرافیک لري چې د ډیزاین سافټویر په مرسته جوړ شوی او د لیزر چاپ له لارې تولید شوی دی. دا ګرافیکونه د جوس بډایه تغذیه ساده بصري بڼو ته اړوي چې په اسانۍ سره په یاد پاتې کیدی شي. دا لړۍ د دې لپاره جوړه شوې ده چې له دودیزو سوپر مارکیټ د جوس بسته بندیو څخه بېله ښکاره شي، ترڅو پیرودونکي هره ډوله ژر تشخیص او پیژندلی شي. هره بوتله ۲۲۰ ملي متره لوړوالی او ۶۴ ملي متره قطر لري.
The Recognition
About the د اوسپنې A' Design Award جایزه
New Vision د جوس بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له New Vision د جوس بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. New Vision د جوس بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- Dimensions & Packaging
- Bottle height: 220mm
Bottle diameter 64 mm - Tags
- Juice, packaging design
- Production Technology
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - Design Challenge
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - Research
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - Inspiration
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - Project Duration
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- Direct display, no more operation instructions required.
- Team Members
- Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd - Image Credits
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
