Wolffstrunk لومړنی دنده: کارپوریټ پیژندنه by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
سپین زرګرافیک· 2021
Wolffstrunk لومړنی دنده: کارپوریټ پیژندنه
Client: Gerhard Wolff – Wolffstrunk
د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category
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- Verified Award Winner
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The Design
About Wolffstrunk لومړنی دنده: کارپوریټ پیژندنه
Wolffstrunk د میوو شنیپس او میوو لیکورونو د یو برانډ لپاره جوړ شوی کارپوریټ پیژندنه ده چې په یوه خصوصي ډیسټیلري کې تولیدیږي. ګرافیکي کمول او دقت د دې بصري پیژندنې ځانګړتیاوې دي. د لیوه یوه ساده کړل شوې انځور د کارپوریټ ډیزاین سیسټم د ډیزاین نښه په توګه کار کوي، او د یوې څاڅکې سټایل شوې بڼه دې انځور ته زیاته شوې ده. یو حرکت کوونکی سر نښې ته یو ظرافتي بڼه ورکوي او متحرک ترتیبونه ممکن کوي. دا سیسټم یوه ترکیبي نښه، سوداګریز اسناد، د بوتلو لیبلونه، پوسټرونه، پوسټ کارتونه، یو برانډ کتاب او د ویب پاڼې لنډ انیمیشن شاملوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Wolffstrunk لومړنی دنده: کارپوریټ پیژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Wolffstrunk لومړنی دنده: کارپوریټ پیژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Wolffstrunk لومړنی دنده: کارپوریټ پیژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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