Woonwaard شرکتي هویت by Ruud Winder - Rebrandt

Woonwaard شرکتي هویت by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 د سرو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سره زرګرافیک· 2021

Woonwaard شرکتي هویت

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

د سرو زرو A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard شرکتي هویت

Woonwaard یو شرکتي هویت دی چې د هالنډ د یوې له سترو کورونو ټولنو لپاره جوړ شوی دی. دا هویت عصري خو په عین حال کې جدي دی، او آرامي او سکون لېږدوي. دیزاین د کرایه کوونکو تنوع او د کرایې مثبت اړخونه انځوروي. هرې کارونې ته یوه ځانګړې د حلقو ټولګه ورکړل شوې ده، چې له یوه بنسټیز دیزاین څخه اخیستل شوې چې له ۲۵۰ زیاتې حلقې په بېلابېلو ترکیبونو او رنګونو کې لري. چاپي رسنۍ د FSC تصدیق شوی کاغذ کاروي چې شپږ Pantone رنګونه او تور رنګ پکې شامل دي. ډیجیټل کارونې د کاغذ کارول کموي.

The Recognition

About the د سرو زرو A' Design Award جایزه

Woonwaard شرکتي هویت د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Woonwaard شرکتي هویت څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Woonwaard شرکتي هویت د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®