Birds and Coffee بسته بندي by Kristina Pacesaite

Birds and Coffee بسته بندي by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2021

Birds and Coffee بسته بندي

by Kristina Pacesaite

Client: Kavos gurmanai

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee بسته بندي

هر محصول د سم بسته بندۍ مستحق دی. د دې بسته بندۍ په جوړولو سره، ډیزاینر د کافي روسټر یو بریالي شرکت سره مرسته وکړه چې نوي خلکو ته ورسیږي چې د کیفیت لرونکي کافي ارزښت لري او د هغې اصلي ته پاملرنه کوي. د بسته بندۍ نوي بڼه چمتو کولو سره، ډیزاینر هڅه کوله چې د لاسي جوړ شوي کافي ارزښت لوړ کړي چې نږدې له هرې وچې څخه راځي. د هر هیواد د مرغیو د انځورونو کارولو پریکړه د دوی په زړه پورې طبیعت او همدارنګه د لاس جوړ شوي احساس پراساس وه چې دوی وروستي محصول ته ورکوي. د کرافټ کاغذ او د انځورونو ژور تیاره نسواري رنګ هم ورته هدف ته خدمت کوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Birds and Coffee بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Birds and Coffee بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Birds and Coffee بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite