Nirvana Brand د شرکت پیژندنه by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2021

Nirvana Brand د شرکت پیژندنه

by Viana Patricio Barbosa Neto

Client: Viana Patricio

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Nirvana Brand د شرکت پیژندنه

نیروانا یوه د شرکت پیژندنه ده چې د مراقبې او بشپړ درملنو لپاره د یو ځای لپاره جوړه شوې ده. ډیزاین د ساده هندسي بڼو پر بنسټ والړ دی چې د یوې ګرید سیسټم پر مخ ترتیب شوي دي ترڅو توازن او همغږي وساتل شي. لوگو د لامتناهیت نښه، د لوتس ګل او د مراقبې حالت سره یوځای کوي. شرابي سور رنګ د بودايي جامو ته اشاره کوي، او ژیړ رنګ هغو زیوراتو ته اشاره کوي چې په خانقاهونو کې کارول کیږي. پیژندنه د ویکتور هنري کار په توګه رسم شوې ده، نو لوگو د توضیحاتو له لاسه ورکولو پرته کوچنی یا لوی کیدای شي او په چاپي او ډیجیټل رسنیو کې کارول کیدای شي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Nirvana Brand د شرکت پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Nirvana Brand د شرکت پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Nirvana Brand د شرکت پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions & Packaging: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tags: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Production Technology: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Design Challenge: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Research: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiration: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Project Duration: The project started in April 2020 and finished in June 2020 in Brazil.
Operation Flow: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Image Credits: Pexels