Transformers the Skin Test House پاپ اپ پلورنځی by Hsuan-Hui Lee

Transformers the Skin Test House پاپ اپ پلورنځی by Hsuan-Hui Lee is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.

اوسپنهدننۍ ډیزاین· 2021

Transformers the Skin Test House پاپ اپ پلورنځی

by Hsuan-Hui Lee

Client: Birkin Creative Integrated Marketing Service Limited

د اوسپنې A' Design Award جایزه Winner in دننۍ ډیزاین Category

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Colors

The Design

About Transformers the Skin Test House پاپ اپ پلورنځی

ټرانسفارمرز د پوستکي ازموینې کور یو داسې پاپ اپ پلورنځی دی چې د یوې د ښایست وسایلو (کاسمېټیکس) برانډ لپاره ډیزاین شوی دی. دا پلورنځی د فولادي جوړښت لرونکو کانتینرونو څخه جوړ شوی، پداسې حال کې چې د هغه فرش، چت او دیوالونه د لرګیو او چاپیریال ته دوستانه موادو څخه جوړ شوي دي. د ال ای ډي رڼا بکسونه او نندارتونونه د محصولاتو د ښودلو لپاره کارول کیږي. دغه واحدونه په دولس ساعتونو کې راټول کیدی شي او په مختلفو شمیرو کې سره یوځای کیدی شي، او د باران د موسم لپاره یو چتر (کینوپي) هم ورسره زیاتولی شي. ټول موارد بیا کارولو وړ دي، او دا پلورنځی د عامه ځایونو کې د نندارتونونو د غونډو لپاره شاوخوا شپیته ځله راټول او بیا سره جلا شوی دی.

The Recognition

About the د اوسپنې A' Design Award جایزه

Transformers the Skin Test House پاپ اپ پلورنځی د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Transformers the Skin Test House پاپ اپ پلورنځی څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Transformers the Skin Test House پاپ اپ پلورنځی د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensions & Packaging: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tags: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Production Technology: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Design Challenge: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Research: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiration: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Project Duration: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Operation Flow: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Team Members: Birkin Creative Integrated Marketing
Image Credits: Birkin Creative Integrated Marketing