Refracting Reality د کتاب ډیزاین by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د چاپي او خپرشوو رسنیو ډیزاین Competition Category.
سپین زرچاپ· 2021
Refracting Reality د کتاب ډیزاین
Client: Art Center College of Design
د سپینو زرو A' Design Award جایزه Winner in چاپ Category
Verified Award Winner
Verify Award Status for #107468The Design
About Refracting Reality د کتاب ډیزاین
د حقیقت انعکاس (Refracting Reality) د رڼا او انساني ادراک په اړه یو کتاب دی. دا کتاب د رڼا څلور ځانګړتیاوې څیړي: انعکاس (شکست)، منعکس کول، ویشتیا او مداخله. دا ځانګړتیاوې د ۳۶۸ مخونو په اوږدو کې د ټایپوګرافۍ او انځورونو له لارې څرګندې شوي دي. پوښ لرونکي او بې پوښه کاغذونه د رڼا د بېلابېلو اثارو د ملاتړ لپاره غوره شوي دي. یو کلک منشور (پریزم) د کتاب په ملا کې ساتل شوی دی چې لوستونکی یې لیرې کولی شي. د منشور په مرسته، لوستونکي کولی شي د رڼا چلند مستقیماً وګوري او د چاپ شویو انځورونو سره تعامل وکړي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Refracting Reality د کتاب ډیزاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Refracting Reality د کتاب ډیزاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Refracting Reality د کتاب ډیزاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
- Dimensions & Packaging
- W8.5" x D1.75" x H11.75", 368 pages
- Tags
- Book Design, Editorial Design, Typography, Transmedia Design
- Production Technology
- The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
- Design Challenge
- To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
- Research
- In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.
Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project. - Inspiration
- Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
- Project Duration
- The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
- Operation Flow
- Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
- Image Credits
- Photographer: Kevin Martin
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