Harlem Advocacy د پوستر لړ by Jiaqi Song

Harlem Advocacy د پوستر لړ by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2021

Harlem Advocacy د پوستر لړ

by Jiaqi Song

Client: Bandujo Advertising Design

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy د پوستر لړ

د هارلم پلوینه د نیویارک ښار د هارلم په ولسوالۍ کې د عامه روغتیا پلوینې پروگرام لپاره جوړ شوی د اعلاناتي کمپاین پوسترونو یو لړ دی. دا پوسترونه د یو برانډ لوگو سره د انځورشویو نمونو (آیکونونو) ترکیب کوي، او هر آیکون یو خدمت استازیتوب کوي، لکه طبي، ټولنیز، تعلیمي یا دندې پورې اړوند مرستې. یو اصلي پوستر ټول آیکونونه یوځای ښیي. د عامه وېش لپاره، دا لړ په یوازینیو پوسترونو ویشل شوی، چې هر یو یو آیکون په لوی اندازه ښیي. د لیدلو سبک د پاپ آرت (Pop Art) څخه اغیزمن شوی، څو سیمه‌ییز اوسېدونکي خدمتونه په ژر وخت وپیژني.

The Recognition

About the د برونز A' Design Award جایزه

Harlem Advocacy د پوستر لړ د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Harlem Advocacy د پوستر لړ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Harlem Advocacy د پوستر لړ اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.