Tongrentang Zhima Health د پرچون داخلي ډیزاین by Yong Wong is a highly esteemed winner of the very prestigious 2021 د سرو زرو A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
سره زردننۍ ډیزاین· 2021
Tongrentang Zhima Health د پرچون داخلي ډیزاین
by Yong Wong
Client: Beijing Tongrentang Health
د سرو زرو A' Design Award جایزه Winner in دننۍ ډیزاین Category
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The Design
About Tongrentang Zhima Health د پرچون داخلي ډیزاین
تونګرینتانګ ژیما هیلت یو تجربوي پلورنځی دی چې په بیجینګ کې موقعیت لري. دا پلورنځی په دریو پوړونو کې ۵۰۰۰ مربع متره ساحه پوښي. د خوراکي مکملاتو، تقویتي خوړو او د روغتیا پاملرنې محصولات چې د روغتیا ټیکنالوژي پکې شامله ده، ټول په یو ځای کې وړاندې کیږي. په داخلي ډیزاین کې د متضادو موادو لویې برخې، لکه سخت لرګي او برنج (پیتل)، کارول شوي دي. د ځمکنۍ پوړ څخه پورته، څلور موضوعات وړاندې شوي دي، چې عبارت دي له پوښتنې، خوړو، روغتیا بیا موندنې او درملنې څخه. دا پلورنځی د پیرودونکو لپاره د یوه آرام ټولنیز فضا په توګه هم خدمت کوي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Tongrentang Zhima Health د پرچون داخلي ډیزاین د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Tongrentang Zhima Health د پرچون داخلي ډیزاین څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Tongrentang Zhima Health د پرچون داخلي ډیزاین د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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