Eco Expo Korea پوسټر by Juwon Kim and Nakyeong Shin

Eco Expo Korea پوسټر by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2021

Eco Expo Korea پوسټر

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

د برونز A' Design Award جایزه Winner in ګرافیک Category

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The Design

About Eco Expo Korea پوسټر

بوک ټیکسټ: ایکو ایکسپو کوریا د خوړو د صحرايي کیدو (فوډ ډیزرټیفیکېشن) په اړه یو پوسټر او د ویب متقابل ډیزاین دی. پوسټر په A0 اندازه کې تولید شوی او د 1189 په 841 ملي متر اندازه لري. د نباتاتو د انځورونو پر سر ډیری پیکسل پرتونه راڅرګندېږي او ورکېږي، چې دوی زیانمن کوي یا یې نویو بڼو ته اړوي. هره پرته خپل تناسب په بدلولو سره پخوانۍ پرته پټوي. دا اغیز د 404 تېروتنې ته اشاره کوي او د اصلي بوټي او مصنوعي ډول ټاکل شوي نوي مفهوم ترمنځ توپیر ښیي. ډیزاین موخه لري چې د هغو نباتاتو د ډولونو په اړه پوهاوی زیات کړي چې له منځه ځي.

The Recognition

About the د برونز A' Design Award جایزه

Eco Expo Korea پوسټر د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Eco Expo Korea پوسټر څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Eco Expo Korea پوسټر اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin