LiNing 8th Gen مخکښ پلورنځی by Yingtao Xu

LiNing 8th Gen مخکښ پلورنځی by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.

سپین زردننۍ ډیزاین· 2021

LiNing 8th Gen مخکښ پلورنځی

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

د سپینو زرو A' Design Award جایزه Winner in دننۍ ډیزاین Category

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The Design

About LiNing 8th Gen مخکښ پلورنځی

د لي نینګ اتمه نسل د یو سپورټي برنډ لپاره یو مخکښ پلورنځی دی چې ۲۰۴۹ مربع متره مساحت لري. ډیزاین د منډې لارو او د باسکټبال ډګرونو څخه الهام اخلي. په ننوتلو کې د منډې محصولات د رنګ بدلوونکو رڼا پټو لاندې ښودل کیږي چې په یو ریتم کې ځلیږي. په مرکز کې یو LED سکرین د باسکټبال ډګرونو د پاسه سکرینونه رایادوي او د باسکټبال نندارتون چوکاټ کوي. د دننه سطحې ساده سیمنټ کاروي، په داسې حال کې چې الماریانې د فلز او د زنګ نه وهونکي فولادو څخه جوړې شوي دي چې د کاربن فایبر بافت پای لري. الماریانې کولی شي جلا او بیا کارول شي ترڅو ضایعات کم کړي. توکي په واضح موضوعي سیمو کې ډلبندي شوي دي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

LiNing 8th Gen مخکښ پلورنځی د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له LiNing 8th Gen مخکښ پلورنځی څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. LiNing 8th Gen مخکښ پلورنځی یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.