Chadao کتاب by Wang Zhi is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د چاپي او خپرشوو رسنیو ډیزاین Competition Category.
برونزچاپ· 2021
Chadao کتاب
by Wang Zhi
Client: Yunnan TAETEA Group Co., Ltd.
د برونز A' Design Award جایزه Winner in چاپ Category
Verified Award Winner
Verify Award Status for #109424The Design
About Chadao کتاب
د هارډ کور پوښ مواد او رنګونه د Pu'er چای ځانګړي رنګونو وړاندې کولو لپاره روښانه لاره رامینځته کولو لپاره کارول کیږي. د فونټ ډیزاین او ترتیب په سمه توګه خالي پریښودل شوی، او عمومي ترتیب د بدلونونو څخه ډک دی. د چینایي پیور چای د زړه راښکونکي تشریح کولو لپاره عصري ډیزاین ژبه کارول کیږي، او د فصل ډیزاین ساده او روښانه دی. عکسونه او مینځپانګه ښه مطابقت لري او په زړه پوري دي. ګرافیک او متن په همغږي او سم ډول وړاندې شوي.
The Recognition
About the د برونز A' Design Award جایزه
Chadao کتاب د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Chadao کتاب څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Chadao کتاب اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
- Dimensions & Packaging
- Book size: 170mm x 240mm x 23mm
- Tags
- TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
- Production Technology
- The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
- Design Challenge
- The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
- Research
- The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
- Inspiration
- The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.
An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao. - Project Duration
- January 1 to 31, 2018; Beijing, China
- Operation Flow
- By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
- Patents
- Copyrights belong to Foreign Languages Press, 2018
- Team Members
- Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan - Image Credits
- Photographe: Wang Haifei, Sun Yishuai
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