Jiangmen Culture and Tourism لوگو او د برانډ پیژندنه by EUCA Culture and Communications Co. Ltd.

Jiangmen Culture and Tourism لوگو او د برانډ پیژندنه by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2021

Jiangmen Culture and Tourism لوگو او د برانډ پیژندنه

by EUCA Culture and Communications Co. Ltd.

Client: Jiangmen culture, tourism, radio, television and Sports Bureau

د برونز A' Design Award جایزه Winner in ګرافیک Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangmen Culture and Tourism لوگو او د برانډ پیژندنه

جیانگمین کلتور او سیاحت یو لوگو او د برانډ پیژندنه ده چې د چین د جنوبي برخې د گوانگدونگ ولایت په ښار جیانگمین کې د کلتور او سیاحت سکتور لپاره جوړه شوې ده. دا لوگو د چینایي دوديز حرف "من" (Men) څخه الهام اخلي، چې معنی یې "دروازه" ده، او همدارنګه د یادگاري تاق جوړښت څخه هم اغیزمن دی. د جیانگمین د ښار منظر، معمارۍ، کلتوري میراث، طبیعي منظرو او نباتاتو څخه اخیستل شوي عناصر د دروازې په شکل کې سره یوځای شوي دي. تور زر رنگ داسې ښار ښیي چې شتمن خو په عین حال کې متواضع هم دی. د یوشان شکل کارونې ډاډمن کولو لپاره د برانډ پیژندنې لارښود هم رامنځته شوی و.

The Recognition

About the د برونز A' Design Award جایزه

Jiangmen Culture and Tourism لوگو او د برانډ پیژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Jiangmen Culture and Tourism لوگو او د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Jiangmen Culture and Tourism لوگو او د برانډ پیژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tags: Branding, City, Culture and tourism, Logo design, Visual system
Design Challenge: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Research: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiration: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Project Duration: June 2019 – April 2020, Shanghai, China
Operation Flow: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Team Members: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Image Credits: Ellain Li, Grace Xu， Di Tang