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Cascahuin د تیکیلا بوتل by Humberto Garcia

Cascahuin د تیکیلا بوتل by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


سپین زربسته‌بندي· 2021

Cascahuin د تیکیلا بوتل

by Humberto Garcia

Client: Tequila Cascahuín

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #110322

Colors

The Design

About Cascahuin د تیکیلا بوتل

کاسکاهوین یو بوتل دی چې د تیکیلا لپاره ډیزاین شوی دی. د بوتل خوله، کړۍ او غاړه داسې بدل شوي چې د بندولو سیسټم د کارک ټاپي سره کار وکړي. د برانډ نښه په غاړه کې په لوړ نقش سره کارول شوې، چې دا بسته بندۍ ته یو ځانګړی مهر ورکوي. د ښیښې لوښی د بلو مولډینګ په مرسته تولید شوی، چې سوډیم-کلسیم ښیښه یې د بنسټیز مواد په توګه کارول کیږي. ټاپي د غوره شویو طبیعي کارک دانو څخه جوړ شوی چې د خوراکي درجې نباتي رنګونو سره رنګ شوي دي. بوتل ۷۰ په ۷۰ په ۲۶۰ ملي متره اندازه لري. ډیزاین د پیش-هسپانوي صنعتونو، موادو او د ستورو له لوستلو څخه الهام اخلي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Cascahuin د تیکیلا بوتل د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Cascahuin د تیکیلا بوتل څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Cascahuin د تیکیلا بوتل یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging
the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags
design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology
The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge
One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research
The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration
The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration
The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members
Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits
All photos: Irving Jimenez & Humberto Vanhuten

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