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Money Talks د انځورونو لړۍ by Chia-Liang Lin

Money Talks د انځورونو لړۍ by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


اوسپنهګرافیک· 2021

Money Talks د انځورونو لړۍ

by Chia-Liang Lin

Client: Huzhou University

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Money Talks د انځورونو لړۍ

پیسې خبرې کوي د انځورونو یوه لړۍ ده چې د رسمي دفترونو دننه فساد په اړه تبصره کوي. دا لړۍ سلګونه روحونه انځوروي چې پټ حرص، ناویل شوي قواعد، او د شهرت او شتمنۍ په لټه کې کیدو استازیتوب کوي. تیاره او بدرنګه انځورونه د دفتري چارواکو د مثبتې عامه انځور په مقابل کې ایښودل شوي دي. هر چاپ ۲۹۷ په ۴۲۰ ملي متره اندازه لري او د Adobe Photoshop او Illustrator په مرسته جوړ شوی دی. دا انځورونه صادقې حکومتولۍ، هڅاندتوب او عدالت غواړي، پداسې حال کې چې لیدونکو ته یو هنري تجربه هم وړاندې کوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Money Talks د انځورونو لړۍ د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Money Talks د انځورونو لړۍ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Money Talks د انځورونو لړۍ د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
Dimensions & Packaging
Width: 297mm x Height: 420mm x Weight: 200gm
Tags
Money Talks, Anti-Corruption, With the people in my heart
Production Technology
Adobe Photoshop and Illustrator
Design Challenge
The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research
Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
Inspiration
The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
Project Duration
This project was created and completed between January and June 2020 in Ningbo, China.
Operation Flow
This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Patents
Copyright©2020 CHIA-LIANG LIN. All rights reserved.
Team Members
CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN
Image Credits
Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN

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