Biboi د شرابو لیبل by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2021

Biboi د شرابو لیبل

by Giovanni Murgia

Client: Cantine Biboi

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About Biboi د شرابو لیبل

د دې شرابو د هویت تعریف کولو لپاره یو نوښتګر، غیر معمولي او بې پروا ډیزاین. یو جیومیټریک ډیزاین چې د اویایمې لسیزې څخه یې اشاره کوي او د عکس العمل عناصرو سره بډایه کوي چې د سارډینیا سیمې ځانګړتیاوې څرګندوي. د دې لیبلونو ډیزاین مطالعه کیږي ترڅو د تکتیک تاثیر ورکړي کله چې بوتل لیرې شي ، د لیبل کاغذ او د هغې ځینې برخې جذبولو څخه مننه. هدف دا دی چې د نوي او ځوان ، بې پروا او سمدستي ډیزاین سره اړیکه ونیسئ چې د ځوان لیدونکو لپاره مناسب وي چې د زړه راښکونکي اپیل سره د کیفیت لرونکي شراب په لټه کې وي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Biboi د شرابو لیبل د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Biboi د شرابو لیبل څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Biboi د شرابو لیبل یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Dimensions & Packaging: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Tags: wine, packaging, graphic design, label design, sardinia
Production Technology: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Design Challenge: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Research: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspiration: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Project Duration: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Operation Flow: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA