Da Ya Li د رستورانت داخلي ډیزاین by Wei Wu is a highly esteemed winner of the very prestigious 2021 د سرو زرو A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
سره زردننۍ ډیزاین· 2021
Da Ya Li د رستورانت داخلي ډیزاین
by Wei Wu
Client: Beijing Da Ya Li Catering Co., Ltd.
د سرو زرو A' Design Award جایزه Winner in دننۍ ډیزاین Category
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The Design
About Da Ya Li د رستورانت داخلي ډیزاین
دا یا لي په چین د چینګدو ښار کې د وریت شوي هیلۍ (روسټ ډک) رستورانت داخلي ډیزاین دی. مرکزي ځانګړنه یې د بید (رټن) څخه جوړ شوی سور ونهییز کور دی. شاوخوا ۵۰,۰۰۰ د بید ټوټې په یوه ورکشاپ کې صیقل او سپري رنګ شوې، بیا یو په یو پر یوه شکل ورکړل شوي بنسټ باندې ټینګې شوې. اوبدل شوی نمونه د زینو له ننوتلو ځایه پورته کېږي او د ناستې تر سیمو پورې غځېږي. سور رنګ د چین شاهي معمارۍ او د سیچوان د خوړو د مرچکو خوند رایادوي. لوګي رنګه تور لرغوني خښتین دیوالونه او د پوړ ټایلونه ګرم سور رنګ ته انډول ورکوي. یو فلزي جالۍ ځای د سوداګریزو اړتیاوو لپاره وېشي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Da Ya Li د رستورانت داخلي ډیزاین د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Da Ya Li د رستورانت داخلي ډیزاین څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Da Ya Li د رستورانت داخلي ډیزاین د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
- Dimensions & Packaging
- We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
- Tags
- Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
- Production Technology
- The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
- Design Challenge
- We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
- Research
- Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience. - Inspiration
- The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
- Project Duration
- The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
- Operation Flow
- To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
- Team Members
- Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
- Image Credits
- All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy
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