Theo Rebrand د چاکلیټو بسته بندي د Clarkmcdowall Inc لخوا د خورا باوقاره 2021 د سپینو زرو A' Design Award جایزه په د بستهبندۍ ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
سپین زربستهبندي· 2021
Theo Rebrand د چاکلیټو بسته بندي
د Clarkmcdowall Inc لخوا
پیرودونکی: Clarkmcdowall
په بستهبندي کټګوري کې د د سپینو زرو A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #112066 لپاره د جایزې حالت تایید کړئډیزاین
د Theo Rebrand د چاکلیټو بسته بندي په اړه
تیو ریبرانډ د یو عادلانه سوداګرۍ، دانې څخه تر بار پورې د چاکلیټو د برانډ لپاره د بسته بندۍ او بصري هویت پروګرام دی. دا ډیزاین د خوند د کشف لپاره د یوې کړکۍ په توګه او د پریمیم چاکلیټو تر شا د هنر د څرګندونې په توګه یو زړور رنګي ژغ کاروي. سپین شالید پاک خوراک او د اجزاوو پاکوالی وړاندیز کوي، او د بستو سره مرسته کوي چې په الماري کې بيلابيل ښکاره شي. بارونه شاوخوا ۳ په ۶ انچو اندازه لري او د کاغذي پوښ سره د فويل داخلي پرت کاروي. کاسې شاوخوا ۲ په ۴ انچو اندازه لري او په مات (میټ) بنسټ کې د فلو ريپ کاروي. موخه دا ده چې لوړ معیارونه له ښه خوند سره وتړل شي.
پیژندنه
د د سپینو زرو A' Design Award جایزه په اړه
Theo Rebrand د چاکلیټو بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Theo Rebrand د چاکلیټو بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Theo Rebrand د چاکلیټو بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. We needed to show the link between higher-standard chocolate and good taste. We clarified brand purpose, expanding their offerings through innovation. For design, we prioritized elements that were central to this story and developed a confident visual identity across the ecosystem
- ابعاد او بسته بندي
- Bars are approximately 3 x 6 inches - paper overwrap with foil inner / cups are approximately 2x4 inches flow-rap on matte substrate
- ټاګونه
- branding, rebrand, packaging redesign, fairtrade chocolate, brand transformation, future-ready branding, brand purpose
- د تولید ټیکنالوژي
- The project started with a segmentation study to understand the premium chocolate category and consumer, including current and future Theo consumers. Following segmentation, we did a brand equities study to understand what elements were central, supporting and not relevant to Theo's study. From there, we defined a differentiated brand purpose and positioning platform which ultimately inspired the creative idea, Boldly Reimagined.
- د ډیزاین ننګونه
- Growth had slowed and there was pressure to turn the brand back to positive growth quickly.Before reimagining Theo visually and verbally, we had to understand the premium chocolate consumer, the category and where they fit within it. We wanted to ensure we understood the role of the current brand equities before moving forward. Theo also had great attributes to communicate and part of the challenge was to prioritize the messages that were most meaningful to consumers.
- څیړنه
- Research included an online consumer segmentation to understand the premium chocolate category and consumer, including current and future Theo consumers. For qualitative research, we did both ethnographies and brand equities research online to evaluate the role and meaning of key brand equities. The results included consumer segments, a bullseye consumer target profile, a core consumer insight, and a tangible brief with recommendations for brand evolution.
- الهام
- Our design was inspired by Boldly Reimagined - bringing consumers closer to the layered beauty of responsibly sourced chocolate. We used the bold paint stroke as a window to taste discovery and an expression of the craft of premium chocolate. The white background suggests clean eating, purity of ingredients and allows the pack to cut through visual clutter on shelf. The paint stroke is a distinct element that stands out within the category. The Theo brand mark itself of idiosyncratic quality.
- د پروژې موده
- 6 months from kickoff to delivery of final packaging.
- د عملیاتو بهیر
- Based on Designalytics’ consumer evaluation and sales performance, it’s clear that shoppers are sweet on the new design. Over the past 6 months, Theo Chocolate’s sales have increased by 11% in the grocery channel compared to the same period during the prior year. The brand has outpaced and contributed to category growth during COVID-19. Moreover, base velocities over the past six months have increased by more than 20% in both grocery and natural channels compared to the same period in 2019.
Based on Designalytics’ consumer evaluation and sales performance, it’s clear that shoppers are sweet on the new design. Over the past six months, Theo Chocolate’s sales have increased by 11% in the grocery channel compared to the same period during the prior year. The brand has outpaced and contributed to category growth during the COVID-19 crisis. Moreover, base velocities over the past six months have increased by more than 20% in both grocery and natural channels compared to the same period in 2019. - پیټنټونه
- N/A
- د ټیم غړي
- Creative Director: Adrienne Muken
Designer: Audra Schroeder
Business Director: Betsy Price - د عکس اعتبار
- David Estep
تبلیغ شوی
د Designers.org هاخوا سپړنه وکړئ
زموږ د تبلیغاتو شریکانو څخه محصولات، خدمتونه او فرصتونه ومومئ.
نور وپلټئ
اړوند ډیزاینونه
د ورته کټګورۍ څخه نور جایزه ګټونکي ډیزاینونه وپلټئ، د شایستګۍ پر بنسټ ټاکل شوي.
