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Hotel New Grand Ready-to-eat Meals د خوړو بسته بندي by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals د خوړو بسته بندي by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 د سرو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


سره زربسته‌بندي· 2021

Hotel New Grand Ready-to-eat Meals د خوړو بسته بندي

by Kazuaki Kawahara

Client: Hotel New Grand

د سرو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals د خوړو بسته بندي

د هوټل نیو ګرانډ چمتو شوي خواړه (Hotel New Grand Ready-to-eat Meals) د چمتو شویو خوړو لپاره د بسته بندۍ ډیزاین دی، چې د غوایي غوښې کري، چرګې کري او ناپولیتان پاستا ساس پکې شامل دي. دغه بکس له کارتن (مقوا) څخه جوړ شوی او د خپل اصلي ګرافیکي عنصر په توګه د لوی دیګ (سټاک پاټ) موټیف کاروي. دغه مینیمالیسټ (ساده‌ګرا) ډیزاین له هغو انځورونو او د خوړو عکسونو ډډه کوي چې معمولاً د چمتو شویو خوړو په بسته بندۍ کې لیدل کیږي. موخه یې دا ده چې د یوکوهاما د یوه کلاسیک هوټل دود او پرتم د ظرافت له یوې نښې سره وړاندې کړي. دغه بسته بندي په کور کې د خوړو لپاره مناسبه ده او د ډالۍ په توګه هم غوره کیږي.

The Recognition

About the د سرو زرو A' Design Award جایزه

Hotel New Grand Ready-to-eat Meals د خوړو بسته بندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Hotel New Grand Ready-to-eat Meals د خوړو بسته بندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Hotel New Grand Ready-to-eat Meals د خوړو بسته بندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging
Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags
Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology
The box of the package is made of cardboard.
Design Challenge
The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research
In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration
This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration
The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow
It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members
Art Director/Designer : Kazuaki Kawahara
Image Credits
Kazuaki Kawahara, 2020.

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